Brand Tone

Authentic, Passionate, Trustworthy, Artisanal & Traditional, Warm & Evocative

Brand Values

• •Quality
• •Authenticity
• •Tradition
• •Territory/Origin
• •Customer Satisfaction
• •Direct Sourcing/Care

Best Practices

• •Use descriptive, evocative language that paints a vivid picture of the region and its unique culinary heritage.
• •Be Specific About Origin and Quality: Regularly feature terms like 'Puglia,' 'Apulian,' '100% Made in Puglia,' 'traditional methods,' and 'high-quality ingredients.'
• •Clearly identify and promote organic products.
• •Use evocative language that paints a picture of the region and its culinary heritage.
• •The site has been described as well-structured, offering detailed product information, competitive pricing, and excellent customer support.

Social Perception

The brand is generally perceived as a dependable source for high-quality, authentic Apulian food items. Customers value the genuine taste of the products and the connection to culinary traditions. The association with 'Le Scelte di Luigi' (Luigi's Choices), likely representing Luigi Parisi, lends a personal, curated quality to the brand, which can enhance trustworthiness. Positive mentions regarding the quality of its organic products contribute to a perception of the brand as health-conscious and responsible.

Copy Examples

• •Experience the authentic taste of home.
• •#SaporiPrimi #LeScelteDiLuigi #PugliaFood #AuthenticItalian
• •Drizzle it, taste it, love it.
• •Dear Food Lover, Luigi has been exploring the hidden corners of Puglia again and has unearthed a traditional preserve we know you'll adore.
• •Quality, tradition, and a love for our land are in every bite.