Brand Tone

Authoritative & Expert, Traditional & Heritage-Focused, Luxurious & Premium, Passionate & Refined, Educational & Helpful

Brand Values

• •Tradition & Heritage
• •Craftsmanship
• •Natural Ingredients
• •Excellence & Efficacy
• •Preservation & Longevity
• •Environmental Responsibility

Best Practices

• •Emphasize Heritage and Authority: Consistently reference the brand's long history (e.g., 'Since 1920,' 'Gold Medal Paris 1925') and its status as a preferred choice for experts to reinforce credibility.
• •Highlight natural ingredients and the commitment to avoiding harsh chemicals, underscoring the quality and care aspect.
• •Offer tips and insights that empower the customer and deepen their appreciation for leather craftsmanship.
• •Maintain an Authoritative & Expert tone by providing detailed information and 'how-to' content related to shoe care.
• •Use Luxurious & Premium language and visual presentation to target a high-end market.

Social Perception

Gold Standard/Industry Leader, Investment in Quality, Trusted by Experts

Copy Examples

• •Experience the Médaille d'Or difference.
• •Share your #SaphirShine
• •Our natural formulations have been protecting and beautifying the world's most cherished leather goods for generations.
• •Rediscover the tradition.
• •Since 1920, Saphir Médaille d'Or has been the choice of artisans and connoisseurs for unparalleled leather care.