Brand Tone

Authoritative & Expert, Elegant & Sophisticated, Traditional & Heritage-Focused, Passionate & Appreciative (of craftsmanship)

Brand Values

• •Quality
• •Tradition & Heritage
• •Efficacy & Performance
• •Preservation & Longevity
• •Natural Ingredients
• •Craftsmanship

Best Practices

• •Emphasize Heritage & Expertise: Regularly reference the brand's founding year (1920), the 1925 Paris Gold Medal, and its French origin. Use language that conveys deep knowledge and authority in leather care.
• •Use Refined & Evocative Language: Opt for sophisticated vocabulary that appeals to a discerning audience. Words like \"lustre,\" \"supple,\" \"nourish,\" \"revitalize,\" \"cherished,\" and \"impeccable\" fit the elegant tone.
• •Highlight Natural Ingredients & Quality: Consistently mention the use of high-quality, natural ingredients like beeswax, carnauba wax, mink oil (or its alternatives like macadamia oil), and turpentine (pine-based). This reinforces the value proposition.
• •Focus on Preservation and Investment: Frame the products not just as cleaning agents, but as essential tools for preserving the beauty and longevity of valuable leather goods, thus protecting an investment.
• •Maintain Visual & Verbal Consistency: Ensure that the tone of the copy aligns with the high-quality, aspirational imagery used in marketing materials and on the website/social media. The voice should feel as premium as the products look.

Social Perception

Gold Standard/Top-Tier, Worth the Premium, Trusted & Reliable, Aspirational, Knowledgeable Community

Copy Examples

• •Headline: Preserve the Soul of Your Shoes. Body: Since 1925, Saphir Médaille d'Or has been the trusted guardian of the world's finest leather. Our time-honored formulas, rich in natural waxes, nourish, protect, and bestow an unparalleled lustre. Invest in longevity. Invest in Saphir. Call to Action: Discover the Legacy of Care.
• •Headline: The Art of the Perfect Shine. Perfected Over a Century. Body: More than mere polish, Saphir Médaille d'Or is a tradition. Each application is an homage to craftsmanship, restoring vitality and elegance to your cherished leather footwear. Experience the Médaille d'Or difference. Call to Action: Shop the Collection.
• •Headline: Entrust Your Finest Leather to the Experts. Body: For generations, connoisseurs have chosen Saphir Médaille d'Or. Our commitment to natural ingredients and proven efficacy ensures your leather remains supple, vibrant, and impeccably maintained. Elevate your care ritual. Call to Action: Learn Our Method.
• •Headline: Beyond Maintenance, It's a Reverence for Leather. Body: Saphir Médaille d'Or understands that quality leather is an investment. Our products are meticulously crafted in France to protect that investment, enhancing its beauty and ensuring it endures through time. Call to Action: Explore Our Heritage Products.
• •Headline: The Signature of Excellence: A Timeless Shine. Body: From the heart of Paris, a legacy of unparalleled leather care. Saphir Médaille d'Or’s award-winning formulations deliver nourishment and a sophisticated sheen that speaks volumes. Give your shoes the treatment they deserve. Call to Action: Find Your Perfect Polish.