Brand Tone

Authoritative & Expert, Elegant & Sophisticated, Traditional & Respectful, Passionate & Appreciative, Helpful & Informative

Brand Values

• •Quality
• •Tradition & Heritage
• •Craftsmanship
• •Efficacy
• •Natural Ingredients
• •Preservation & Longevity
• •Authenticity
• •Environmental Responsibility (emerging)

Best Practices

• •Emphasize Heritage and Expertise: Consistently weave in the brand's long history (since 1920/1925), French origin, and the "gold medal" standard to reinforce authority and tradition.
• •Use Elegant and Evocative Language: Employ sophisticated vocabulary that speaks to luxury, craftsmanship, and the sensory experience of using the products (e.g., "lustre," "supple," "nourish," "savoir-faire").
• •Highlight Natural, Quality Ingredients: Frequently mention key natural ingredients like beeswax, carnauba wax, shea butter, mink oil, and the absence of harmful silicones or resins. This reinforces the values of quality and naturalness.
• •Focus on Benefits, Not Just Features: Explain *how* the products preserve, protect, and enhance leather, leading to longevity and beauty, rather than just listing ingredients.
• •Maintain an Informative and Appreciative Stance: Share knowledge and passion for leather care, acknowledging the customer as a discerning individual who values quality and craftsmanship. The tone should be one of sharing expertise, not just selling a product.

Social Perception

Gold Standard, Investment Worth Making, Trusted by Experts, Aspirational, Community Approved, Distinct from "regular" Saphir (Beauté du Cuir)

Copy Examples

• •Headline: Preserve the Soul of Your Shoes. Experience Saphir Médaille d'Or. Body: For over a century, artisans and connoisseurs have trusted Saphir Médaille d'Or. Our time-honored formulas, rich with natural waxes and oils, do more than polish – they nourish, protect, and restore the inherent beauty of the finest leather. Elevate your ritual, honor your craftsmanship.
• •Headline: The Art of the Perfect Shine. The Science of Unparalleled Care. Body: Achieve a lustre that speaks volumes. Saphir Médaille d'Or combines a heritage of French excellence with the purest natural ingredients. From the legendary Crème 1925 to our transformative Renovateur, each product is a testament to our dedication to your most cherished leather possessions.
• •Headline: More Than Polish. A Legacy in Every Jar. Body: Since 1925, the Médaille d'Or distinction has signified an unwavering commitment to quality. We select nature's finest ingredients – shea butter, beeswax, carnauba – to ensure your leather remains supple, vibrant, and impeccably protected for generations to come.
• •Headline: Invest in Longevity. Entrust Your Leather to Saphir Médaille d'Or. Body: Your finest leather goods deserve nothing less than the world's most esteemed care. Saphir Médaille d'Or offers a complete regimen to cleanse, condition, and beautify, extending the life and enhancing the character of your treasured shoes and accessories.
• •Headline: Join the Circle of Connoisseurs. Discover the Saphir Médaille d'Or Difference. Body: Preferred by master shoemakers and discerning individuals worldwide, Saphir Médaille d'Or is the secret to impeccably maintained leather. Experience the rich textures, the subtle, natural aromas, and the transformative results that have defined the pinnacle of leather care for decades.