Brand Tone

Inspirational, Healing, Premium, Positive: The language used is uplifting and focuses on transformation, combining scientific terminology with emotive storytelling.

Brand Values

• •Holistic Wellness: Focuses on healing hair from the inside out and promoting self-worth.
• •Authenticity: Rooted in the founder's personal story and passion.
• •Quality: Use of premium, unique ingredients (26 Dead Sea minerals).

Best Practices

• •Develop a Core Messaging Guide: Create a document that outlines the brand's persona, values, and key messaging points, specifically including the founder's story and the "minerals in you" mantra.
• •Use Consistent Terminology: Consistently use terms like "healing," "minerals," and "wellness" to reinforce the brand's specific expertise.
• •Adapt Tone to the Platform, Not the Voice: While the core brand voice remains consistent, adapt the tone; for example, be more inspirational on Instagram and slightly more educational on a blog.
• •Tell a Consistent Story: Ensure every piece of content echoes the brand's foundational narrative of empowerment and healing through minerals.
• •Create "Dos and Don'ts": Establish clear guidelines such as "Do use empowering and positive phrasing" and "Don't use overly clinical or sterile language."

Social Perception

Perceived as a high-end, purpose-driven brand that offers more than just a cosmetic product; it offers a positive message and a unique ingredient story.

Copy Examples

• •Your beauty is more than skin deep. It’s in your strength, your spirit, and the minerals within you. Our unique formula with 26 Dead Sea minerals doesn't just coat your hair, it heals it from the core. Unearth your inner radiance. #FindTheMineralsInYou #SaphiraHair
• •Transform your haircare ritual into a healing experience. Infused with a unique blend of 26 essential minerals, our Divine Mineral Mud mask deeply nourishes the scalp and fortifies each strand, restoring the natural resilience and shine your hair was born with.
• •Go Beyond Beauty. Discover Healing.
• •A message in a bottle: Your journey to healthier hair starts here.
• •Founded from a passion for positive psychology, Saphira was created to be more than a product—it’s a daily reminder to celebrate the beautiful qualities within yourself.