Brand Tone

Professional and Expert, Service-Oriented and Supportive, Innovative and Modern, Trustworthy and Established

Brand Values

• •Quality
• •Partnership & Reliability
• •Expertise & Innovation
• •Customer Focus & Support
• •Strong Workplace Culture

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of your brand's tone (e.g., Professional, Expert, Supportive, Innovative, Trustworthy) with examples of do's and don'ts. Share this with anyone creating content.
• •Prioritize Clarity and Precision: In the healthcare IT sector, accuracy is paramount. Use clear, unambiguous language. Avoid jargon where possible, or explain it if necessary for the target audience (e.g., doctors vs. administrative staff).
• •Emphasize Partnership and Support: Consistently use language that positions MediConsult AG as a supportive partner rather than just a vendor. Words like "collaborate," "support," "partner," and "assist" reinforce this.
• •Showcase Expertise Through Value: Instead of just stating you are experts, demonstrate it by highlighting the benefits of your solutions and the problems they solve for your clients. Focus on outcomes and reliability.
• •Maintain Professionalism Across All Channels: Ensure the established tone is consistent from website copy and brochures to email communications, presentations, and any social media or video content. Regular review of content can help maintain this consistency.

Social Perception

Positive Employee Perception, Industry Recognition (Implied), Limited Public Customer Voice

Copy Examples

• •Headline for Software Solution: "Elevating Eye Care: Precision Software, Unwavering Support. Discover MediConsult."
• •About Us Snippet: "For over 30 years, MediConsult AG has been the trusted partner for Swiss ophthalmologists and opticians, delivering innovative technology and dedicated service. We empower your practice with leading-ege solutions, so you can focus on what matters most – your patients."
• •Service Description (IT Support): "Seamless Practice, Secure Data, Swiss Expertise. MediConsult IT Services: Your prescription for a stress-free digital environment."
• •Call to Action (Product Demo): "Experience the Future of Ophthalmic Technology. Request your personal MediConsult demonstration today and see how we're shaping Swiss eye care."
• •Value Proposition Statement: "MediConsult AG: Advancing Swiss Healthcare with reliable software, expert consultation, and a commitment to your success."