Brand Tone

Vibrant, Authentic, Inclusive, Modern, Playful

Brand Values

• •Cultural Celebration & Representation
• •Authenticity
• •Health & Wellness
• •Community
• •Innovation & Quality

Best Practices

• •Embrace Vibrant & Sensory Language: Use descriptive words that evoke the taste, aroma, and origin of the Asian fruits (e.g., "zesty calamansi," "fragrant lychee," "sun-ripened mango"). Let the copy be as colorful and appealing as the can designs.
• •Highlight Authenticity & Real Ingredients: Consistently emphasize "real fruit," "no added sugar," and the absence of artificial ingredients. Share the story behind the flavors and the founder's inspiration to reinforce sincerity.
• •Speak Inclusively & Invitingly: Craft messages that appeal to both those familiar with Asian flavors (a "taste of home") and those new to them (an "exciting discovery"). Use welcoming language that encourages exploration and celebrates cultural connection.
• •Maintain a Modern & Clean Voice: Reflect the "clean label" of the product in the clarity and directness of the copy. Avoid overly complex jargon; keep it fresh, straightforward, and aligned with a health-conscious audience.
• •Infuse Cultural Context Respectfully: When referencing the cultural origins of the flavors, do so with appreciation and accuracy. Share interesting tidbits or stories that enhance the consumer's understanding and connection to the product's heritage, as seen in the description of Pomelo and its festive consumption.

Social Perception

Positive Reception for Flavor & Authenticity, Appreciation for Cultural Mission, Seen as a Premium Product, Price Sensitivity, Growing Recognition, Innovative & Different

Copy Examples

• •Headline: Real Fruit. Real Flavor. Real Culture. Sip into a Sanzo. Body: Tired of the same old fizz? Discover a world of authentic Asian flavors, crafted with real fruit and zero added sugar. Sanzo isn't just sparkling water; it's a celebration in every can. Find your new favorite. #DrinkSanzo #RealFruit #AsianFlavors
• •Social Media Post (Image: Colorful cans with fresh fruit): Caption: From sun-ripened Philippine mangoes to fragrant lychees, we bottle the vibrant tastes of Asia. 🥭🧊 No artificial anything, just pure, bubbly refreshment. Which Sanzo flavor is making your day brighter? Tell us below! 👇 #SanzoSparkling #TasteOfAsia #NoAddedSugar #RefreshinglyReal
• •Product Description Snippet: Experience Calamansi like never before! Our Sanzo Calamansi Sparkling Water captures the unique, tangy zest of this Filipino "golden lime." It's a vibrant burst of sunshine, made with real calamansi puree and a clean, crisp finish. Perfect for those who crave authentic taste and a healthy sparkle.
• •Ad Copy for a "Bridging Cultures" Campaign: Headline: Where East Meets Zest. Body: Sanzo was born from a desire to share the authentic, beloved flavors of Asia with everyone. Each can is a bridge between cultures, a refreshing invitation to explore something new or revisit a taste of home. Join us on this flavorful journey. #Sanzo #BridgeCultures #SparklingWaterReimagined
• •Email Subject Line: Taste the Authenticity: Real Asian Fruit in Every Sip! Body (snippet): Forget artificial "flavors." At Sanzo, we believe in the real deal. That's why we use actual fruit purees and juices to bring you the vibrant, authentic tastes of lychee, calamansi, yuzu, and more. It's the sparkling water you can feel good about drinking, and flavors you'll fall in love with.