Brand Tone

Comforting & Nostalgic, Approachable & Friendly, Traditional & Authentic (Japanese Heritage), Quality-Focused, Versatile & Creative, Appreciative

Brand Values

• •Customer First
• •Quality & Taste
• •Accessibility & Affordability
• •Tradition & Heritage
• •Community Support
• •Enriching Lives

Best Practices

• •Embrace Warmth and Nostalgia: Use language that evokes comfort, happy memories, and a sense of reliability. Words like 'comforting,' 'classic,' 'favorite,' 'remember,' and 'always there' can be effective.
• •Highlight Authentic Japanese Roots (Subtly): While the product is for the American market, referencing its Japanese heritage adds to its authenticity. Phrases like 'Inspired by Japan,' 'Traditional Flavors,' or mentioning specific Japanese culinary concepts (where appropriate) can reinforce this.
• •Focus on Sensory Details & Taste: Describe the 'bouncy texture of our noodles' and the 'rich,' 'savory,' 'fragrant' broth. Use appetizing adjectives to appeal to the senses.
• •Encourage Customization and Engagement: Frame the ramen as a versatile base. Use calls to action that invite users to share their own recipes and creations ('Show us your #RamenHack!'). This fosters a sense of community and creativity.
• •Maintain an Appreciative and Customer-Centric Voice: Regularly express gratitude to customers. Ensure the language is approachable, friendly, and prioritizes their enjoyment and satisfaction. Use 'you' and 'your' to directly address the customer.

Social Perception

Positive Overall, Reliable & Consistent, Good Value, Nostalgic Favorite, Versatile Base, Specific Flavor Appreciation

Copy Examples

• •Headline: Still Your Favorite. Still Delicious. Sapporo Ichiban. Body: From childhood kitchens to your busy weeknights, the comforting taste of Sapporo Ichiban ramen is always there. Quality noodles and rich broth, ready in minutes. What will you add to your bowl tonight? #SapporoIchiban #ComfortFood #EasyMeal
• •Headline: Taste the Tradition. Taste Sapporo Ichiban. Body: Inspired by the authentic flavors of Japan, Sapporo Ichiban brings you a ramen experience crafted with care. Because good food should be simple, satisfying, and always delicious. Find your favorite flavor. #TasteOfJapan #RamenLove #QualityIngredients
• •Headline: Your Bowl, Your Rules. Start with Sapporo Ichiban. Body: The perfect canvas for your culinary creativity! Whether it's a soft-boiled egg, fresh veggies, or a spicy kick, Sapporo Ichiban noodles are the delicious base for your masterpiece. Share your #RamenHack with us! #SapporoIchiban #BeCreative #QuickDinner
• •Headline: Simple to Make, Impossible to Resist. That’s Sapporo Ichiban. Body: We believe in making great-tasting food that’s both affordable and easy to prepare. For decades, Sapporo Ichiban has been the go-to for a quick, satisfying, and flavorful meal. Because everyone deserves a delicious bowl of ramen. #SimpleDelicious #RamenNight #SanyoFoods
• •Headline: Warmth, Comfort, and Delicious Noodles – Since 1966. Body: Sapporo Ichiban has been a beloved choice for generations. We’re proud to make products that bring people together and fill your homes with the aroma of a truly satisfying meal. Thank you for making us your number one. #SapporoIchibanStory #Heritage #CustomerLove