Brand Tone

Aspirational, Authentic, Refined Streetwear

Brand Values

• •Authenticity
• •Quality & Craftsmanship
• •Purpose & Intention
• •Cultural Fusion & Heritage
• •Self-Expression & Comfort
• •Loyalty to Family & Meaningful Moments
• •Evolution & Aspiration

Best Practices

• •Develop a Brand Voice Chart: Clearly document the brand's personality traits (e.g., "Confident," "Cultured," "Understated," "Authentic"), corresponding "Do's" and "Don'ts" for language, and examples. This serves as a guide for all content creators.
• •Storytelling is Key: Continuously weave the founder's journey, cultural inspirations, and the brand's "why" into product descriptions, social media, and "About Us" sections. Authenticity comes from these narratives.
• •Balance Aspiration with Relatability: While "luxury" and "refined" are important, ensure the voice remains grounded and connects with the streetwear ethos. Use clear, confident language that isn’t overly exclusive or alienating.
• •Visual Consistency Reinforces Tone: Ensure photography, videography, and graphic design elements align with the verbal tone – modern, clean, with an artistic and slightly gritty edge that reflects the brand's inspirations.
• •Engage with the Community Authentically: When responding to comments or messages, maintain the brand's established tone. Be respectful, insightful, and reinforce the values of purpose and self-expression. Listen to how the community perceives the brand and subtly adapt without losing the core identity.

Social Perception

Emerging Luxury Streetwear, Cult Following (Developing), Artistic & Designer-Led, Positive (Implied), Individuals fulfilling a unique purpose or calling.

Copy Examples

• •Headline: DiSanti Studio: Beyond the Seams. This is Your Canvas. Body: Crafted with intention, worn with purpose. Our latest collection draws from the raw energy of the streets and the enduring spirit of our heritage. Discover pieces that speak your language. Live in your STUDIO. Call to Action: Explore The New Collection.
• •Headline: The DNA of Denim. Reimagined by DiSanti. Body: We started with a vision: denim that feels as authentic as your own story. European craftsmanship meets modern silhouettes, each pair a testament to where we've been and where you're going. Call to Action: Find Your Fit.
• •Headline: More Than Luxury. It's a Mindset. Body: DiSanti Studio isn't just about the finest fabrics or meticulous design. It's about embodying your focus, your drive, your authentic self. This is understated streetwear with substance. Call to Action: Join the Community.
• •Social Media Post (Image: Model in an urban setting wearing DiSanti Sportswear): Caption: Manchester grit. New York energy. Angolan soul. Portugal's heart. Woven into every thread. The DiSanti Sportswear range – inspired by classic American sports culture, curated with European finesse. Ready for your arena. #DiSantiStudio #LuxuryStreetwear #CultureAndCraft
• •Product Description (for a Hoodie): Name: The 'Blueprint' Hoodie Description: The foundation of your modern wardrobe. Constructed from premium European French terry, the Blueprint Hoodie offers a refined silhouette and unparalleled comfort. More than an essential, it’s a statement of intent. Designed in our Manchester Studio. Wear your world.