Brand Tone

Authentic, Passionate, Warm, Friendly, Inspirational, Empowering, Artisanal, Nature-Inspired, Accessible, Down-to-Earth

Brand Values

• •Individuality & Personal Style
• •Quality & Craftsmanship
• •Affordability & Accessibility
• •Nature & Natural Materials
• •Empowerment & Joy
• •Integrity & Kindness
• •Heritage & Entrepreneurship
• •Ethical Practices

Best Practices

• •Embrace Storytelling: Weave in elements of Katrin’s journey, the inspiration behind collections (nature, family heritage), and the handmade process. This reinforces authenticity and passion.
• •Use Warm and Inclusive Language: Employ friendly, approachable words. Address the customer directly ("you," "your journey"). Foster a sense of connection and community.
• •Highlight Artisanal Qualities & Gemstone Significance: Consistently mention "handmade," "small-batch," "natural gemstones," and briefly touch upon the traditional or symbolic meanings of stones where appropriate. This connects to the nature-inspired and artisanal values.
• •Focus on "Feel-Good" Empowerment: Frame product descriptions and social media posts around how the jewelry makes the wearer feel – beautiful, confident, joyful, connected to nature, ready to express their individuality.
• •Maintain Consistency Across Platforms: Ensure the tone used on the website (product descriptions, 'About Us' page) aligns with social media captions, email newsletters, and even customer service interactions. Review content regularly for tonal consistency.

Social Perception

Positive, Appreciative of Customer Service, Valued for Uniqueness, Gift-Worthy, Associated with "Feel-Good" Factor

Copy Examples

• •Headline: Adorn Yourself with Intention. Discover Santore. Body: Each Santore piece is handcrafted with love, featuring natural gemstones chosen to bring a little extra beauty and meaning to your everyday. Find the piece that speaks to your soul. Call to Action: Explore Our Collections
• •Headline: Your Daily Dose of Sparkle, Made by Hand. Body: Life’s busy, but your style doesn’t have to be complicated. Our versatile, handmade jewelry is designed for the modern woman on the go. Effortless elegance, inspired by nature, just for you. Call to Action: Shop New Arrivals
• •Headline: More Than Jewelry, It’s a Feeling. Body: From our California studio to your jewelry box, every Santore creation is a tribute to natural beauty and the strength within. Wear what makes you feel radiant. Call to Action: Discover Your Story with Santore
• •Headline: The Art of Bohemian Elegance. Body: Inspired by the earth’s treasures and the spirit of individuality, Santore Jewelry offers unique designs that are as timeless as they are whimsical. Handcrafted for your journey. Call to Action: Find Your Unique Piece
• •Headline: Feel Beautiful, Inside and Out. Body: We believe in jewelry that not only looks good but feels good. Ethically sourced gemstones, handmade with passion, to help you shine and pursue your purpose. Call to Action: Treat Yourself to Santore