Brand Tone

Aspirational yet Accessible, Feminine & Confident, Trendy & Current, Friendly & Engaging, Positive & Upbeat

Brand Values

• •Customer Confidence
• •Trend-Driven Fashion
• •Quality at a Good Price
• •Customer Connection & Service
• •Passion for Fashion
• •Relatability

Best Practices

• •Create a "Brand Voice Chart": Document key characteristics of your tone (e.g., "We are: Friendly, Confident, Trendy. We are not: Exclusive, Overly Formal, Generic"). Include examples of "say this, not that." This serves as a guide for anyone creating content.
• •Know Your Audience Intimately: Understand their language, aspirations, and what resonates with them. The current tone connects well with an audience looking for trendy, confidence-boosting fashion in a relatable way. Continue to listen to their feedback and adapt.
• •Prioritize "Confident & Beautiful": Ensure that these core value propositions are woven into messaging wherever appropriate. Copy should empower and uplift.
• •Embrace the "Personal Touch" (Especially on Socials): Continue to leverage Santiago Suarez's presence. Use "I" and "we" appropriately to maintain the connection. Share behind-the-scenes content and owner insights. Even in product descriptions, a touch of personal recommendation can be effective (e.g., "One of my personal favorites for this season!").
• •Stay Current with Trends (in Language & Fashion): Just as the collection focuses on trends, the language should reflect current, relevant slang and phrasing (especially on platforms like TikTok), without overdoing it or sounding inauthentic. Regularly review and refresh common phrases and calls to action.

Social Perception

Positive & Supportive Community, Trusted Source for Trendy Pieces, Good Quality for the Price, Personal and Approachable, Stylish & On-Trend

Copy Examples

• •Instagram Post (New Arrival - Dress): Image: Model looking confident and stylish in a new dress. Caption: "Stop scrolling ✨ Your dream dress just landed! The 'Seraphina Maxi' is all about turning heads and owning the room. Effortlessly chic, undeniably you. Tap to shop and unleash your inner icon! 💖 #NewCollection #DressToImpress #SantiagoSuarezStyle #FeelBeautiful" Tone Elements: Aspirational ("dream dress," "inner icon"), feminine ("chic"), trendy ("New Collection"), friendly emoji.
• •TikTok Video Script (Try-On Haul): Video: Owner trying on 3 new outfits, looking excited. Voiceover/Text Overlay: "Okay, besties, you HAVE to see what just dropped! 😱 First up, this [Adjective, e.g., stunning] two-piece set – perfect for brunch with the girls! Next, this [Adjective, e.g., flirty] mini dress that's screaming 'date night'! And finally, the COMFIEST jumpsuit for looking fab while running errands. Which one is your fave? Let me know below! 👇 Shop them all now at santiagosuarezcollection.com! #TryOnHaul #FashionTikTok #BoutiqueFinds #OOTDInspo #NewCollection" Tone Elements: Friendly ("besties"), trendy (TikTok lingo), enthusiastic, engaging (asks a question).
• •Email Subject Line (Promotion): "💖 Treat Yourself! ✨ 20% Off Your Next Confidence Boost!" Email Body Snippet: "Hey gorgeous! Ready to add some serious style to your wardrobe? We believe every woman deserves to feel amazing, and our latest collection is designed to do just that. For a limited time, get 20% off your entire order. Find your new favorite outfit and step out feeling fabulous! Shop now: [Link]" Tone Elements: Friendly ("Hey gorgeous!"), aspirational ("confidence boost," "feel amazing," "fabulous"), direct call to action.
• •Facebook Ad (Targeting users interested in fashion): Image/Video: Carousel of best-selling items. Headline: "Discover Your New Favorite Outfit ✨ Santiago Suarez Collection" Primary Text: "Tired of the same old styles? Elevate your look with Santiago Suarez Collection! We bring you the latest trends in women's fashion, crafted for quality and designed to make you feel beautiful and confident. From chic dresses to stylish sets, find pieces you'll love at prices you'll adore. Shop our Best Sellers today! #FashionForward #WomensStyle #BoutiqueShopping #TrendyClothes #SantiagoSuarez" Tone Elements: Aspirational ("Elevate your look"), addresses a pain point ("Tired of the same old styles?"), highlights values (latest trends, quality, confidence, good price).
• •Product Description (Website - for a Jumpsuit): Product Name: The "City Sleeker" Utility Jumpsuit Description: "Meet your new go-to for effortless chic: the 'City Sleeker' Utility Jumpsuit. Combining comfort with a touch of edgy sophistication, this piece is perfect for conquering your day in style. Dress it up with heels for a night out or pair it with sneakers for a cool, casual vibe. Made with quality fabric that feels as good as it looks. Get ready to feel confident and turn heads wherever you go! #JumpsuitStyle #VersatileFashion #OOTD #ShopTheLook" Tone Elements: Aspirational ("conquering your day in style," "turn heads"), descriptive of feel and look, versatile, confidence-boosting.