Tono de Marca

Inspirational, Authentic, and Heartfelt

Valores de Marca

• •Expression Over Words
• •Family and Support
• •Advocacy and Empowerment
• •Quality and Legacy

Mejores Prácticas

• •Lead with the "Why": Always connect the art back to Santiago's personal story. The "why" behind the brand is your most powerful asset. Never let the art be just a product; it's a piece of his voice.
• •Maintain a Heartfelt, Authentic Tone: All copy should sound like it's coming from a proud, supportive family. Use "we" and "us" to refer to the family team. Be open and genuine in your communications, as this builds the trust that is central to your brand.
• •Center Santiago as the Artist: While the family runs the business, Santiago is the artist. Frame every post, description, and update around him and his work. Use phrases like "Santiago's work," "his expression," and "his vision" to keep him at the forefront.
• •Emphasize Both Emotional and Physical Quality: Your copy should balance the emotional value of the art with the high physical quality of the products. Use words like "vibrant," "powerful," and "expressive" for the emotional aspect, and "museum-quality," "archival-grade," and "long-lasting" for the physical product. This appeals to both the heart and the mind of the collector.
• •Involve the Community in the Journey: Treat your audience as active participants in Santiago's success. Share milestones, ask for their input, and express gratitude regularly. This transforms customers into advocates and strengthens the community around the brand.

Percepción Social

The public perceives "Santiago makes art" as a profoundly positive and inspiring enterprise. Customers and followers see the brand as more than just an art store; it's a movement to support, drawn to the powerful story behind the art. The art community and advocacy groups recognize the brand's significance in promoting neurodiversity in the arts. There is a strong sense of community around the brand, with followers often leaving encouraging and supportive comments, demonstrating a personal investment in Santiago's success.

Ejemplos de Copy

• •Instagram Post (Video of Santiago painting): Where words are not needed. Every color, every layer, every movement is a part of Santiago's conversation with the world. He expresses his joy, his calm, and his story through his art. Thank you for listening. ✨ #SantiagoMakesArt #AbstractArt #NonVerbal #AutisticArtist #DownSyndromeAwareness
• •Website Homepage Banner: Art That Speaks. Discover the vibrant, abstract world of Santiago, a non-verbal artist who communicates through his paintings. Each piece is a unique expression, a story told in color and texture. Shop originals and museum-quality prints.
• •Product Description (For an art print): "Untitled Number 24" - Giclée Art Print. Bring Santiago's powerful expression into your home. This museum-quality giclée print captures every layer and nuance of the original canvas. Printed on 100% archival-grade matte paper, it’s a lasting piece of Santiago's journey. By purchasing, you are not only acquiring a beautiful work of art but also directly supporting Santiago's career and specialized care.
• •TikTok Video Caption (Celebrating a milestone): ✨ We are speechless! ✨ Thanks to your incredible support, we’ve now shipped Santiago’s art to over 20 countries! Every single order helps us continue this journey and champion the talents of neurodivergent artists. Thank you for being a part of our family! ❤️ #ArtForGood #ThankYou #Neurodiversity
• •Email Marketing Subject Line: A Story in Every Brushstroke: New Originals from Santiago