Brand Tone

inspirational, personal, and uplifting

Brand Values

• •Resilience and Healing
• •Passion and Authenticity
• •Joy and Positivity
• •Female Empowerment
• •Connection

Best Practices

• •Lead with the 'Why': Always connect the art back to the core story of healing, passion, and resilience. This is the brand's unique selling proposition and its emotional anchor.
• •Use "I" and "My": Maintain a personal, first-person narrative. This reinforces the authenticity of the brand and the direct connection to the artist.
• •Incorporate Emotional and Inspiring Language: Use words like "joy," "healing," "passion," "courage," and "inspiration" to maintain an uplifting tone.
• •Tell the Story of Each Piece: When presenting new artwork, share a snippet of the inspiration behind it. Was it a feeling, a memory, or a part of the artist's journey? This adds depth and value.
• •Engage with Vulnerability and Authenticity: Don't shy away from sharing the personal struggles that led to the creation of the brand. This transparency builds trust and a stronger community around the art.

Social Perception

The public perception is overwhelmingly positive: high-quality, unique, and emotionally resonant artwork. Madeleine Santiago is seen as talented, professional, and inspiring, with the brand functioning as both a commercial business and a source of inspiration due to her powerful personal story. Celebrity association adds prestige, conveying that the brand sells meaningful stories and a piece of the artist's soul, not just products.

Copy Examples

• •From the canvas of my life's second chapter, a new collection is born. Each piece in 'Resilience in Bloom' is a celebration of the color that can be found after the gray. These are more than paintings; they are my story, your story, of overcoming. Find a piece that speaks to your soul. Link in bio to explore the collection. #SantiagoArt #ArtForSale #InspirationalArt #AcrylicPainting #Resilience
• •Your home should tell your story. Let it speak of joy, color, and the beauty of a new beginning. My art, born from a journey of healing, is made to bring warmth and inspiration to your walls. Discover original paintings and prints that will transform your space. Shop now. #MadeleineSantiagoArt #HomeDecor #WallArt #UniqueArt #FigurativeArt
• •‘Golden Hour’ - This fine art print captures the magical moment of clarity and hope. A reminder that even after the darkest nights, there is a golden light waiting to emerge. Each print is a museum-quality reproduction of my original acrylic painting, created to bring a daily dose of inspiration and beauty into your life. #ArtPrint #Inspiration #GoldenHour #SantiagoArt
• •What's one small, creative thing you've done for yourself this week? For me, it was getting lost in a sea of blue on a new canvas. Art is my therapy. #CreativeHealing #ArtistLife #MadeleineSantiagoArt
• •Subject: A Story of Color and Courage... I never imagined that my deepest struggle would lead me to my greatest passion. In 2012, when burnout had taken everything, art gave it all back. Every painting I create is a piece of that journey. This month, I want to share a behind-the-scenes look at my latest work and the story that inspired it. Thank you for being a part of this colorful adventure. [Link to blog/video]