Brand Tone

Helpful and Informative, Caring and Passionate, Trustworthy and Straightforward, Accessible

Brand Values

• •Animal Welfare
• •Quality
• •Expertise and Guidance
• •Customer Trust
• •Passion for Cats

Best Practices

• •Embrace Feline-Centric Language: Consistently use terminology that resonates with cat owners, acknowledging their unique bond and concerns (e.g., "félin," "compagnon," "bien-être," "ronronnement" – purring).
• •Lead with Care and Well-being: Frame product benefits and advice around how they contribute to a cat's health, happiness, and comfort. This reinforces the core brand value.
• •Be the Helpful Expert: Position the brand as a knowledgeable resource. Copy should aim to educate and provide solutions, whether in product descriptions or blog content, avoiding overly technical jargon unless explained.
• •Maintain Sincerity and Trust: Use clear, honest, and straightforward language. Avoid hyperbole or unsubstantiated claims. Ensure all communications are transparent and build confidence.
• •Develop and Use a Tone of Voice Guide (in French): Create a simple internal guide outlining key brand voice attributes (e.g., "attentionné" - caring, "expert," "fiable" - reliable), preferred terminology, and phrases to avoid, ensuring consistency across all written content.

Social Perception

A Specialized Retailer, An Informative Resource, Trustworthy within its Ecosystem

Copy Examples

• •Homepage Banner (Focus: Care, Quality Selection): Nurturing Your Cat's Joy: Discover handpicked foods, engaging toys, and cozy comforts, all chosen for their well-being. Because they deserve the best.
• •Product Description (Example: Interactive Toy - Focus: Benefit, Engagement): Spark Your Cat's Natural Instincts! This interactive toy provides hours of stimulating play, promoting healthy exercise and mental agility. Watch them pounce and play with delight!
• •Blog Post Promotion (Focus: Informative, Problem-Solving): Is Your Cat a Finicky Eater? Our latest guide in 'Nos Conseils' offers practical tips to understand and address picky eating habits. Helping you ensure your feline friend stays happy and nourished.
• •"About Us" Snippet (Focus: Passion, Trust): At Le Coin du Chat, our passion for felines drives everything we do. We're more than a store; we're a community of cat lovers dedicated to providing quality products and trusted advice for your cherished companion.
• •Email Subject Line (Focus: Value, Care): Tailored for Your Cat's Happiness: New Arrivals & Expert Tips from Le Coin du Chat!