Brand Tone

Health-conscious and Informative, Trustworthy and Reassuring, Community-focused and Caring, Approachable and Friendly.

Brand Values

• •Health and Wellness
• •Quality and Efficacy
• •Sustainability and Eco-consciousness
• •Giving Back
• •Innovation
• •Family and Community

Best Practices

• •Prioritize 'Benefit-Driven' Language: Focus on *how* Santevia products improve the customer's life (e.g., 'feel more energized,' 'enjoy delicious, pure water,' 'support your family's well-being,' 'contribute to a healthier planet') rather than just listing features.
• •Showcase Authenticity: Incorporate the brand's origin story, the founders' passion, and genuine customer testimonials to build trust and relatability. Highlight the 'Santevia Gives Back' initiative to reinforce caring values.
• •Adapt to the Platform, Not the Core Message: While the expression of the tone can vary slightly (e.g., more informal on TikTok, more detailed on the blog), the core values of health, quality, sustainability, and care should remain consistent across all communication channels.
• •Develop clear brand voice guidelines for all content creators.
• •Emphasize the science behind the water filtration while keeping it accessible and easy to understand.

Social Perception

Positive for water quality and taste, associated with health benefits, eco-friendly choice, aesthetically pleasing products, trustworthy Canadian brand.

Copy Examples

• •Discover our Canadian-designed filtration systems.
• •Santevia’s unique process first purifies, then revitalizes your water with essential minerals like calcium and magnesium for optimal taste and health.
• •From countertop systems to on-the-go bottles, find your perfect fit and start your journey to better hydration today.
• •Santevia Gives Back: With every purchase, you're helping provide clean water to communities in need.
• •Experience the Santevia difference: water that's not only pure but also naturally mineralized for optimal health.