Brand Tone

Expert & Informative, Empathetic & Encouraging, Natural & Scientific, Accessible & Inclusive, Positive & Aspirational

Brand Values

• •Health & Well-being
• •Naturality
• •Scientific Credibility
• •Quality
• •Empowerment
• •Sustainability
• •Inclusivity

Best Practices

• •Anchor in Your "Why": Always circle back to the core mission ("NE PLUS SUBIR, JUSTE VIVRE!") and values (Nature + Science, For All). Let this purpose infuse every piece of communication.
• •Speak from Expertise, with Empathy: Combine the founders' knowledge (dietician, sports coach) with an understanding and encouraging tone. Avoid overly technical jargon unless clearly explained.
• •Balance "Nature" and "Science": Ensure both aspects are represented. Highlight natural ingredients and gentle approaches, but also mention the research and efficacy that backs them.
• •Maintain an Uplifting and Positive Voice: Focus on the benefits, the journey towards well-being, and the positive outcomes of using Santé gourmet products.
• •Use Inclusive Language: Reinforce the "PAR TOUS, POUR TOUS" value by ensuring copy is welcoming, accessible, and relatable to a broad audience seeking better health.

Social Perception

Trustworthy and Reliable, Holistic and Caring, Modern and Approachable. Customers likely see the brand as a supportive partner in their health journey, offering quality products rooted in both nature and scientific understanding. The "gourmet" aspect also suggests a focus on enjoyable and high-quality experiences, even within the realm of health supplements.

Copy Examples

• •🌿✨ Unlock your body's potential, naturally. Our [Product Name] blends the best of nature with proven science to support your journey to vibrant health. Because understanding your body is the first step to truly living. #SantéGourmet #NaturePlusScience #WellbeingJourney
• •Tired of just getting through the day? It's time to truly LIVE. Santé gourmet offers natural, scientifically-backed solutions to help you move beyond discomfort and embrace daily well-being. Discover how. [Link to website] #NePlusSubirJusteVivre #SantéHolistique
• •At Santé gourmet, we believe wellness is for everyone. Founded by a dietician and a sports coach, we craft high-quality, natural supplements and inspiring recipes that are both effective and enjoyable. It's not just about adding years to your life, but life to your years. #ParTousPourTous #SantéGourmetEngagement
• •Nourish your body from the inside out! 🍲 Our latest recipe book is packed with delicious ways to integrate wellness into your daily routine. Paired with our targeted supplements, feeling your best has never tasted so good. Click to explore! #GourmetWellness #HealthyRecipes #SantéAuQuotidien
• •What's your biggest wellness challenge right now? 🤔 We're here to help you navigate your health journey with expert advice and natural solutions. Share your thoughts! 👇 #YourHealthMatters #SantéGourmetCommunity