Brand Tone

expert, natural, and caring

Brand Values

• •Naturality: Prioritizing ingredients sourced from nature, primarily organic plants and buds.
• •Efficacy: Commitment to creating effective formulas, often highlighting high concentrations of active ingredients and proven results.
• •Quality & Safety: Emphasizing French manufacturing, organic certifications (AB and Bio Europe), and products not tested on animals.
• •Responsibility: Using recyclable packaging, donating to associations, and favoring local French manufacturing. They also highlight an eco-responsible approach and partnerships for reforestation.
• •Innovation: Continuously developing new formulas and delivery methods, such as integrating organic bud macerates into capsules and creating organic gummies.
• •Proximity/Accessibility: Valuing customer feedback, being available for advice, and making products accessible in pharmacies, organic stores, and online.
• •Transparency: Providing detailed information about product composition and sourcing where possible.

Best Practices

• •Emphasize Nature & Science: Consistently highlight the organic, plant-based ingredients and the scientific expertise behind the formulations. Use terms like "organic," "natural," "plant extracts," "bud macerates," alongside "laboratory," "scientifically formulated," "proven efficacy."
• •Maintain a Caring & Supportive Voice: Address the customer directly with empathy ("your well-being," "we help you," "gentle solution"). Focus on benefits that enhance their quality of life.
• •Be Specific About Benefits & Ingredients: Instead of vague claims, clearly state what the product does and mention key active ingredients, especially unique ones like specific buds or highly dosed plants.
• •Showcase French Origin & Quality: Regularly mention "Made in France," "French laboratory," and certifications (Organic, Vegan where applicable) as quality markers.
• •Educate and Inform: Use copy to not only sell but also to educate consumers about the benefits of phytotherapy, gemmotherapy, and specific ingredients, reinforcing the brand's expertise and commitment to well-being. The blog is a good example of this.

Social Perception

Santarome is generally perceived positively by customers and the public as a trusted authority, offering effective, high quality & natural, ethical, and innovative products.

Copy Examples

• •Headline: Rediscover Your Natural Balance with Santarome. Body: For over 35 years, Santarome Laboratory has drawn from the heart of nature to bring you effective, organic food supplements. Our expert formulas, rich in plants and buds, are designed to gently support your daily well-being. Trust nature, trust Santarome.
• •Headline: The Power of Buds, Concentrated for Your Health. Body: Experience the Santarome difference with our unique Phyto Gemmo Bio formulas. We combine the potent energy of organic buds with highly dosed plant extracts, meticulously crafted in France to ensure optimal efficacy. Naturally potent, scientifically proven.
• •Headline: Sleep Soundly, Wake Up Revitalized. Naturally. Body: Struggling with sleep? Santarome's Somnifor range, blending carefully selected organic plants and melatonin, offers a gentle path to restful nights and energized mornings. Because your well-being is our priority.
• •Headline: Your Daily Dose of Nature's Best, Crafted in France. Body: At Santarome, we are committed to providing you with high-quality, organic food supplements. From sourcing the finest plants to our responsible French manufacturing, every step is taken with your health and our planet in mind.
• •Headline: Feeling Stressed? Nature Offers a Gentle Solution. Body: Our Stress Control Bio, with highly dosed Organic Saffron and a trio of Organic Hawthorn, Oak, and Fig buds, is expertly formulated to help you regain serenity in just 2 weeks. Let Santarome care for your peace of mind.