Brand Tone

informative, expert, and trustworthy

Brand Values

• •Quality
• •Science-Backed Efficacy
• •Respect for Animals
• •Fair Pricing & Accessibility
• •Transparency & Education
• •Customer-Centricity
• •Holistic Well-being

Best Practices

• •Educate, Don't Just Sell: Frame product benefits within a broader context of skin health and science. Explain the "why" behind ingredients and formulations.
• •Leverage Expertise: Consistently reference Ana Santamarina's dermo-cosmetic knowledge and the scientific basis of the products. This builds authority and trust.
• •Be Clear and Direct: Avoid overly jargon-filled language where simpler terms suffice, but don't shy away from using correct scientific terms when explaining key active ingredients, followed by their benefits in plain language.
• •Emphasize Core Values: Subtly weave in brand values like quality, efficacy, cruelty-free practices, and fair pricing into messaging where appropriate.
• •Maintain a Professional yet Approachable Voice: The tone should be knowledgeable and confident, but also welcoming and supportive, guiding the customer rather than dictating to them. Use testimonials and user experiences to add a relatable touch.

Social Perception

generally perceived very positively by customers and the public who have engaged with the brand. Users consistently report positive results, such as improved skin texture, hydration, reduced signs of aging, and help with specific concerns like sensitivity or oiliness.

Copy Examples

• •Unlock your skin's potential. Our new Radiance Renewal Serum, formulated by dermo-cosmetics expert Ana Santamarina, combines clinically proven 5% Niacinamide with stabilized Vitamin C to visibly reduce hyperpigmentation and boost luminosity. Science-driven skincare for results you can trust.
• •Sunscreen isn't just for sunny days. Daily broad-spectrum protection is crucial for preventing premature aging and maintaining skin health. Our AGE BLOCK SPF 50+ offers advanced defense against UVA, UVB, and Blue Light, thanks to its meticulously chosen filters and antioxidant-rich formula. Learn more about its benefits on our blog – link in bio. #SantamarinaScience #SkinHealth
• •Experience lasting hydration without the heaviness. HYDRA Cream reinforces your skin’s natural barrier with essential ceramides and hyaluronic acid. Its sorbet-like texture absorbs quickly, leaving skin plump, smooth, and perfectly prepped for makeup or a restful night. Quality ingredients, fairly priced – because effective skincare is a right, not a luxury.
• •Your journey to healthier skin continues! At Santamarina Cosmetics, we're dedicated to bringing you formulations that truly make a difference. We're thrilled to introduce CICA-RENEW Balm, your new go-to for soothing and repairing compromised skin. Developed with the same commitment to quality and efficacy you expect from us. Discover how it can transform your skincare ritual.
• •Effective, honest skincare. At Santamarina Cosmetics, we believe in the power of science and the importance of integrity. We choose the most beneficial ingredients – natural or synthetic – to create formulas that work. No 'chemophobia,' no cruelty, just expertly crafted dermo-cosmetics at a fair price, because everyone deserves to feel confident in their skin.