Brand Tone

Evocative & Adventurous, Authentic & Heritage-Rich, Welcoming & Inclusive, Professional & Trustworthy, Inspiring & Educational

Brand Values

• •Heritage & Tradition
• •Authentic Experience
• •Community & Connection
• •Exploration & Discovery
• •Sustainability & Ocean Conservation
• •Quality & Comfort
• •Learning & Development

Best Practices

• •Embrace Storytelling: Weave the ship's rich history and the authentic experiences of past guests into all communications. Use vivid language that evokes the senses and the spirit of adventure.
• •Highlight Authenticity and Participation: Consistently emphasize the hands-on nature of the voyages and the opportunity for everyone to get involved, regardless of sailing background. Use phrases like 'become part of the crew,' 'learn the ropes,' 'hands-on adventure.'
• •Maintain a Warm, Welcoming, and Inclusive Voice: Ensure copy is friendly, approachable, and encouraging, making prospective guests feel capable and excited, not intimidated. Showcase the supportive role of the professional crew.
• •Balance Adventure with Professionalism and Safety: While promoting the thrill of exploration, always subtly underscore the expertise of the crew, the safety of the vessel, and the quality of the experience to build trust.
• •Visually Reinforce the Tone: Ensure all imagery and video content aligns with the brand's values – showcasing the grandeur of the ship, the joy of the participants, the beauty of the ocean, and the collaborative spirit onboard. High-quality, evocative visuals are key.

Social Perception

The Santa Maria Manuela is widely perceived as a magnificent and iconic historic tall ship. Customers and the public view it as offering unique, memorable, and often life-changing experiences. The crew is consistently lauded for their professionalism, friendliness, and willingness to share their knowledge. There's a strong appreciation for the successful restoration that has preserved its heritage while providing modern comforts. It is seen as a symbol of Portuguese maritime pride and history. The brand is associated with adventure, learning, and a deep connection to the sea. Its participation in maritime festivals and voyages to various ports generates positive attention and admiration.

Copy Examples

• •Headline: Santa Maria Manuela: Write Your Own Chapter in Maritime History. Body: Step aboard a legend. The Santa Maria Manuela isn't just a voyage; it's an invitation to connect with the sea, learn the ropes on a historic four-masted schooner, and forge unforgettable memories. No experience needed, just a spirit of adventure. Discover your voyage.
• •Headline: More Than a Holiday. An Experience That Sails With You. Body: From the thrill of hoisting the sails to the quiet awe of a starlit ocean, an adventure on the Santa Maria Manuela changes you. Join our professional crew, share stories with new friends, and discover the authentic joy of tall ship sailing. Explore. Dream. Discover.
• •Headline: Heritage Under Sail. Comfort Below Deck. Body: Journey back in time without leaving modern comforts behind. The lovingly restored Santa Maria Manuela offers a unique blend of 1930s seafaring tradition and contemporary onboard living. Experience the legacy, enjoy the journey.
• •Headline: Team Building That Truly Makes Waves. Body: Inspire your team with an unparalleled adventure on the Santa Maria Manuela. Our tailored programs foster collaboration, leadership, and communication as your team learns to sail this magnificent vessel together. An unforgettable way to build stronger bonds.
• •Headline: The Ocean Calls. Answer it Aboard Santa Maria Manuela. Body: Feel the salt spray, hear the call of the seabirds, and witness the power of wind in the sails. Our voyages offer a pure, immersive connection to the marine world. Join us for an environmentally conscious adventure and see the world from a different deck.