Brand Tone

Friendly and Approachable, Authentic and Sincere, Enthusiastic and Passionate, Professional yet Relatable, Community-Focused

Brand Values

• •Family and Tradition
• •Customer Centricity
• •Quality
• •Adaptability and Innovation
• •Authenticity
• •Joy and Passion
• •Resilience

Best Practices

• •Embrace "Famiglia": Consistently use warm, inclusive language that makes customers feel like part of the Santamadonna family. Refer to the owners by name occasionally to reinforce the personal touch.
• •Tell Your Story (Subtly and Overtly): Weave in elements of your heritage (since 1891), your Puglian roots, and the family-run aspect into your communications. This reinforces authenticity and tradition.
• •Be Genuinely Enthusiastic: Let your passion for fashion and your customers shine through. Use positive, upbeat language and express genuine excitement about your products and interacting with your community.
• •Prioritize Connection over Just Selling: While the goal is to sell, frame your copy around helping, advising, and sharing. Focus on the experience, the style advice, and the joy of fashion, not just the transaction.
• •Maintain Visual and Verbal Harmony: Ensure the tone of your written content aligns with the visual style of your social media and website – vibrant, friendly, and authentic. The people in the images (often the owners) should look as approachable as the text sounds.

Social Perception

Trusted and Respected, Warm and Engaging, Stylish and Quality-Conscious, Innovative, Community Hub

Copy Examples

• •Instagram Post (New Collection Arrival): Ciao Bellas! ✨ Get ready to refresh your wardrobe because our much-anticipated [Season/Collection Name] has just landed! Imagine vibrant colors, beautiful fabrics, and those unique Santamadonna 1891 touches you love. Giovanna, Licia, and Peppa have handpicked every piece with you in mind! Come say hi in-store or explore online – we can't wait to help you find your new favorite outfit! Link in bio! #Santamadonna1891 #NewCollection #ItalianFashion #FamilyBusiness #StyleWithLove
• •Facebook Ad (Promoting a Live Shopping Event): Don't miss our LIVE Shopping Party! 🎉 Join us [Day, Date] at [Time] on Facebook! We'll be showcasing stunning new arrivals, offering exclusive styling tips, and maybe a little surprise or two! It's more than just shopping; it's a chance to chat, laugh, and share our passion for fashion, just like old friends. See you there, ready with your questions and a cup of caffè! 😉 #SantamadonnaLive #ShopWithUs #FashionFun #BisceglieStyle #CommunityLove
• •Product Description (for a "Lovlet" dress): Meet your new go-to dress from our very own Lovlet collection! 💖 Designed with passion right here in Puglia, this [Dress Name] dress isn't just beautiful, it's made with love and an eye for detail that has been part of our Santamadonna family since 1891. Perfect for [Occasion/Styling Tip]. Feel confident, feel fabulous, feel the Santamadonna spirit! #LovletBySantamadonna #MadeInItaly #TimelessElegance #FashionStory
• •Email Newsletter Subject Line: A Little Sunshine from Puglia & Your Santamadonna Family! ☀️ Email Body Snippet: From our family to yours, we're sending a little bit of Puglian sunshine your way! At Santamadonna 1891, we believe fashion is about joy, expression, and feeling wonderful in your own skin. Discover our latest curated pieces, chosen with the care and passion that has defined us for generations. And remember, we're always here for a style chat or a friendly hello! With love, Licia, Giovanna, Peppa & the Santamadonna Team.
• •TikTok Video Caption (Behind-the-Scenes): A little peek into our day at Santamadonna 1891! 🇮🇹✨ From unboxing new treasures to helping our amazing customers (you!), every day is a new adventure. We love what we do, and we love sharing it with you! What do you want to see next? #FamilyBusiness #BoutiqueLife #PugliaFashion #ItalianStyle #SantamadonnaBTS #Lovlet