Brand Tone

Sophisticated, Expressive, and Artistic

Brand Values

• •Artistic Expression & Creativity
• •Quality Craftsmanship (Made in Italy)
• •Individuality & Self-Expression
• •Timelessness over Trends
• •Authenticity
• •Sustainability (emerging)

Best Practices

• •Embrace Artistic Language: Use metaphors and evocative descriptions that connect the products to art, creativity, and personal stories. (e.g., "a canvas of expression," "designs that whisper tales").
• •Highlight Italian Heritage & Quality: Consistently refer to "Made in Italy," "handcrafted," and the premium quality of materials to reinforce sophistication and trustworthiness.
• •Champion Individuality: Use empowering language that encourages customers to break free from norms and express their unique selves. Words like "bold," "unique," "express," "freedom," and "timeless" should be staples.
• •Maintain an Elegant & Refined Voice: Avoid overly casual slang or colloquialisms. The language should match the high-end, artistic nature of the products.
• •Tell the Story Behind the Art: Where possible, give glimpses into the artistic collaborations or the inspiration behind specific prints to deepen the connection with the brand's core value of creativity.

Social Perception

Niche & High-End, Art-Focused, Empowering (for its target audience), Limited Mainstream Awareness, Positive (among those who know it)

Copy Examples

• •Sans Tabù: Where Italian artistry is woven into the fabric of your expression. Live boldly, dress timelessly.
• •Unveil your masterpiece. Our 'Desire' print silk kimono, a canvas of contemporary art handcrafted in Milan. Drape yourself in stories, not just silk. #SansTabu #ArtToWear
• •Beyond trends, beyond conventions. Just pure, artistic self-expression. Each Sans Tabù piece is an invitation to be defiantly you. What story will your style tell today? #FreeToBeYourself #ItalianDesign
• •Art, Essence, You: Discover the Timeless Appeal of Sans Tabù
• •At Sans Tabù, we believe fashion is freedom. Born in Milan, we fuse timeless Italian craftsmanship with the soul of contemporary art, creating pieces that invite you to live and dress without taboos. Your essence, beautifully expressed.