Brand Tone

Artistic & Authentic, Ethical & Compassionate, Vibrant & Expressive, Accessible & Appreciative

Brand Values

• •Artisan Support & Empowerment
• •Cultural Preservation & Promotion
• •Ethical & Sustainable Practices
• •Quality & Craftsmanship
• •Accessibility & Affordability
• •Customer Satisfaction

Best Practices

• •Always Highlight the "Why": Consistently weave the social mission and artisan support into product descriptions, social media posts, and email marketing. Remind customers that their purchase has a positive impact.
• •Use Evocative, Sensory Language: Describe the products using words that appeal to the senses – "vibrant colors," "intricate craftsmanship," "perfumed color," "splash of perfumed colour" – to convey the artistic and bohemian feel.
• •Maintain an Authentic & Transparent Voice: Speak genuinely about the handmade nature of the products (including potential minor "flaws" that add character, as seen in one product description) and the brand's commitment to fair trade. Share stories of the artisans if possible (with their consent).
• •Emphasize Uniqueness and Craftsmanship: Use terms like "handcrafted," "artisan-made," "intricate," "unique designs," and "traditional techniques" to reinforce the value of the products beyond just aesthetics.
• •Balance Artistry with Accessibility: While celebrating the artistic and cultural depth, ensure the language remains welcoming and inclusive. Reiterate that this unique style is affordable and for everyone who appreciates beauty and ethical practices.

Social Perception

Positive & Trustworthy, Ethically Conscious Choice, Unique & Stylish, Good Value, Some Concerns

Copy Examples

• •Headline: Wear a Story. Our Handcrafted Boho Bags Empower Artisans. Body: Each stitch tells a tale of tradition, each bead a spark of heritage. Discover unique bohemian bags, lovingly crafted by Indian artisans. Your purchase brings more than style – it brings hope and sustains a beautiful craft. #Sanskriti777 #EthicalFashion #HandmadeWithLove
• •Headline: Unleash Your Inner Bohemian. Ethically Made, Uniquely Yours. Body: Dive into a world of vibrant colors and intricate designs with Sanskriti777. Our fairtrade accessories are a celebration of Indian artistry, designed to let your spirit shine. Affordable luxury that makes a difference. #BohoChic #ArtisanMade #FairTradeFashion
• •Headline: More Than Just a Bag – It’s a Piece of India’s Soul. Body: From the hands of skilled artisans to your wardrobe, our bohemian treasures carry the warmth and spirit of India. We’re proud to support our craftspeople by sharing 80% of our profits. Choose style that gives back. #SupportArtisans #BohoStyle #MadeInIndia
• •Headline: Vibrant. Handcrafted. Conscious. That’s the Sanskriti777 Promise. Body: Looking for accessories that match your free spirit and your values? Our collection of bohemian bags and jewelry is designed with passion and made with purpose. Experience the beauty of authentic Indian craftsmanship. #BohemianJewelry #EthicalStyle #UniqueAccessories
• •Headline: Your Style Statement Can Change Lives. Body: At Sanskriti777, every purchase is a partnership. You get a stunning, handcrafted piece of bohemian art; our talented artisans get the support they deserve. Join us in celebrating culture and empowering communities. #FashionWithPurpose #SanskritiStyle #CulturalHeritage