Brand Tone

Promotional and Value-Oriented, Direct and Informative, Accessible and Generalist, Reassuring

Brand Values

• •Value for Money/Cost-Benefit
• •Variety/Wide Selection
• •Accessibility/Convenience
• •Customer Service (stated)
• •Problem Solving (for certain products)

Best Practices

• •Develop a Simple Brand Voice Guide: Even a one-page guide outlining key adjectives for the tone (e.g., "Value-driven," "Friendly," "Clear," "Promotional") and a few do's and don'ts can ensure consistency across all written communication.
• •Focus on Customer Benefits and Value: Continuously highlight what the customer gains (savings, convenience, problem-solving) in product descriptions, ads, and social media posts, reinforcing the "custo benefício" value.
• •Keep Language Clear, Direct, and Accessible: Avoid jargon or overly complex language. The copy should be easy for a general audience to understand quickly, reflecting the diverse product range.
• •Use a Friendly and Reassuring Approach: Incorporate welcoming language and reiterate trust signals like "secure payment," "customer support," and "easy returns" where appropriate, especially in transactional communications.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, in email marketing, on any active social media, and in customer service interactions is aligned. If offering "Frete grátis" and "melhores produtos," this should be a consistent message.

Social Perception

The brand appears to be a general e-commerce store focused on offering a variety of products at competitive prices primarily to the Brazilian market. Its online presence seems mostly confined to its Shopify store and the social media channels linked there.

Copy Examples

• •Sanoshop: Your One-Stop Shop for Amazing Deals on Everything You Need! Free Shipping Across Brazil! Body: From the latest electronics to cozy home goods, fitness gear to pet essentials – find it all at Sanoshop and save big! Secure payment and a huge variety await.
• •Relive the Classics! Get Your Retro Mini Game Console at Sanoshop & Save 30%! Free Shipping! Body: Packed with 6000 games, this portable console is your ticket to endless fun. Order now from Sanoshop – best prices guaranteed!
• •Step into Comfort! Say Goodbye to Foot Pain with Sanoshop's Orthopedic Socks. Special Offer + Free Gift! Body: Tired of achy feet? Our specialist-recommended orthopedic socks provide the support you need. Plus, get 5 bonus auxiliary pieces with your order today! Unbeatable value at Sanoshop.
• •Sanoshop's Big [Season] Sale is HERE! Unbeatable prices on home, tech, beauty & more. Don't miss out – free shipping sitewide! Body: Refresh your home, upgrade your gadgets, or treat yourself! Explore hundreds of discounted products at Sanoshop. Shop now, save more!
• •🎉 You Deserve This! Exclusive Deals Inside from Sanoshop + Free Shipping! Body (Snippet): Hey [Customer Name], we've handpicked some of our best-sellers and hottest deals just for you! Discover incredible value at Sanoshop – where quality meets amazing prices.