Brand Tone

introspective, sophisticated, serene, thoughtful, and reflective, fostering a sense of quiet dialogue and artistic integrity.

Brand Values

• •Authenticity and Passion: Built on a genuine passion for art and personal transformation.
• •Contemplation of Modern Life: Exploring urban themes, connection/isolation, and everyday moments.
• •Artistic Craftsmanship: Emphasizing traditional techniques, oil on canvas, and interplay of light and shadow.
• •Emotional Resonance: Creating art that evokes feeling and offers space for reflection.

Best Practices

• •Always connect the art back to the core themes of introspection, modern life, and emotional resonance. Explain the inspiration behind a piece, not just its physical attributes.
• •Employ words that create a mood and appeal to the senses, such as "serene", "contemplative", "harmonious", "vibrant", and "thought-provoking".
• •Engage the audience by asking open-ended questions that encourage them to look closer and find their own meaning in the artwork, reinforcing the idea of art as a dialogue.
• •Maintain a polished and poised voice, mirroring the calm and considered nature of the paintings. Avoid overly casual slang, excessive exclamation points, or high-pressure sales tactics.
• •Weave elements of Sanne Rasmussen's personal journey and artistic philosophy into the narrative where appropriate to reinforce the brand's authenticity and the passion that drives the work.

Social Perception

Sanne Rasmussen's brand is perceived as that of a respected contemporary artist, both in Denmark and internationally. She is seen as skillfully capturing the mood of modern urban life through a blend of classical technique and modern expression. Her work is described as thought-provoking, harmonious, and emotionally resonant. The narrative of her career change adds inspiration and authenticity. The brand is considered high-end and collectible.

Copy Examples

• •In the quiet hum of the city, a world of stories unfolds. A shared table, a silent glance, a moment of connection in a sea of solitude. My new piece, 'Copenhagen Corner,' explores the beautiful paradox of being alone, together. What story do you see? Oil on canvas, now available on the website.
• •Where Light Meets Shadow. A new collection of works capturing the fleeting, introspective moments of city life. Discover the stories that linger in the quiet spaces.
• •For the discerning collector who seeks art with a soul. The works of Sanne Rasmussen offer a timeless reflection on modern life, blending classical oil techniques with a contemporary eye. Explore original paintings and limited edition prints.
• •From My Studio to Your Home: 'The Girl with the Bicycle' is finished. This piece is about the journey, not just the destination —a quiet moment of pause in the rhythm of the city. As a valued subscriber, I'm giving you the first opportunity to view and acquire this painting before its public release.
• •'Evening Glow on the Bridge.' This piece captures the unique tranquility that descends upon the city as day turns to night. The use of a limited, harmonious palette and the dramatic play of light and shadow invite the viewer into a state of peaceful contemplation. It is a tribute to the silent beauty that coexists with the urban pulse.