Brand Tone

friendly, stylish, and value-oriented

Brand Values

• •Fashion and Style: Offering the latest trends in bags and travel accessories.
• •Quality and Functionality: Providing products that are well-made and serve their purpose effectively.
• •Customer Satisfaction/Service: Aiming to provide enjoyable shopping experiences and professional assistance.
• •Value/Affordability: Offering products at reasonable prices.
• •Accessibility: Having multiple physical stores and a comprehensive online presence.

Best Practices

• •Stay Positive and Aspirational: Focus on the joy of travel, the confidence a good bag brings, and the stylish possibilities. Use uplifting and inviting language.
• •Highlight Value and Style Equally: Emphasize both the fashionable designs and the practical benefits/affordability of the products. Don't let one overshadow the other.
• •Be Friendly and Approachable: Use a conversational and welcoming tone. Avoid overly formal or technical jargon. Make customers feel like they are talking to a helpful friend.
• •Showcase Versatility: Create copy that illustrates how the products can fit into various aspects of the customer's life – work, travel, leisure, special occasions.
• •Maintain Transparency (especially regarding policies): While keeping the tone positive, ensure that important information like warranties and return policies is communicated clearly and accessibly to build trust, perhaps reframing to emphasize customer care in these areas.

Social Perception

Customers appreciate the wide product selection, the stylish designs, and often the customer service in-store. The brand is seen by some as a good option for affordable and fashionable bags and luggage, with a decent warranty offer mentioned by some. Concerns exist regarding the durability and quality of some products, with reports of items not lasting as long as expected. Some customers have had negative experiences with after-sales service and warranty claims, leading to frustration. The 30-day return policy for faulty items has been a point of contention for some.

Copy Examples

• •Headline: Travel in Style, Without Breaking the Bank. San Michelle Bags - Your Journey Begins Here. Body: Discover our latest collection of chic and durable luggage. Adventure-ready and runway-approved.
• •Headline: The Perfect Bag for Every Occasion. Body: From bustling workdays to weekend getaways, find your perfect companion with San Michelle Bags. Style, function, and unbeatable value.
• •Headline: Deals That Make You Want to Pack Your Bags! Body: Explore our new arrivals and enjoy special offers on selected San Michelle bags and suitcases. Quality you can trust, prices you’ll love.
• •Headline: San Michelle Bags: Where Fashion Meets Function. Body: We believe you shouldn't have to choose between a bag that looks great and one that works great. Get the best of both worlds with our curated collection.
• •Headline: Your Style, Your Bag, Your Adventure. Body: Express yourself with our diverse range of handbags, backpacks, and travel gear. San Michelle Bags – accessorize your life.