Brand Tone

Minimalist & Clean, Artistic & Inspired, Quality-Conscious, Calm & Understated, Modern & Sophisticated, Slightly Playful/Whimsical (at times)

Brand Values

• •Originality & Unique Design
• •Quality Craftsmanship
• •Aesthetic Excellence
• •Cultural Fusion
• •Simplicity & Minimalism
• •Connection to Nature & Culture

Best Practices

• •Embrace Simplicity and Clarity: Just as the designs are often minimalist, the language should be clear, concise, and avoid jargon or overly flowery prose. Let the product and design speak for themselves with supportive, elegant copy.
• •Weave in the Inspiration: Briefly mention the Icelandic nature, culture, or Japanese design philosophy when relevant to a product's story. This reinforces brand values and adds depth without being overly didactic.
• •Focus on \"Unique\" and \"Quality\": These are core differentiators. Subtly reinforce these aspects in product descriptions and brand storytelling. Use words like \"crafted,\" \"curated,\" \"thoughtful design,\" and \"premium materials.\"
• •Maintain Visual-Verbal Harmony: Ensure the copy's mood and style align with the clean, modern, and artistic imagery used on the website and social media. If the visuals are calm and sophisticated, the copy should echo this.
• •Be Authentic and Passionate (Quietly): Let the genuine passion for design and the brand's origins shine through, but in an understated, confident manner. Avoid hype or overly enthusiastic claims; instead, let the quality and uniqueness of the design make the statement. The tone should feel genuine to the founders' vision.

Social Perception

Niche & Artistic, High-Quality & Premium, Authentically Icelandic with a Global Appeal, Trustworthy (by association), Awareness Level

Copy Examples

• •Product: Geometric Pattern Poster Copy: \"Bring Icelandic horizons into your home. Our 'Fjall' poster, inspired by distant peaks and evening skies. Minimalist design, maximum tranquility. High-quality print for lasting beauty. #SankakuDesign #IcelandicInspired #ModernArt\" Tone Focus: Minimalist, Inspired, Quality-Conscious.
• •Product: Baby Blanket with Abstract Nature Print Copy: \"Wrap your little one in the gentle spirit of Iceland. Our 'Birki' baby blanket, crafted from the softest organic cotton, features a subtle design drawn from our native birch forests. Unique, cozy, and made to be treasured. #SankakuBaby #IcelandicNature #OrganicCotton #ModernNursery\" Tone Focus: Calm, Quality-Conscious, Artistic, Gently Playful.
• •General Brand Post (Instagram Story or Post): Copy: \"Design is in the details. At Sankaku, we blend Icelandic inspiration with a love for clean lines and enduring quality. Discover unique pieces that tell a story. #SankakuIs #UniqueDesignFromIceland #ModernAesthetic\" Tone Focus: Sophisticated, Quality-Conscious, Artistic.
• •Product: Tote Bag with Graphic Print Copy: \"Carry a piece of Iceland with you. The 'Rökkur' tote: durable, stylish, and featuring a unique Sankaku design inspired by twilight hues. Perfect for your daily essentials, designed to stand out quietly. #SankakuStyle #IcelandicDesign #ModernAccessories #EverydayArt\" Tone Focus: Understated, Modern, Artistic.
• •Highlighting Company Philosophy (e.g., About Us snippet for social media): Copy: \"Founded on a love for thoughtful design. Sankaku brings together Icelandic creativity and a minimalist Japanese ethos to create pieces that are both beautiful and meaningful. Explore our collection at sankaku.is. #SankakuValues #DesignPhilosophy #IcelandJapan #ArtisanMade\" Tone Focus: Inspired, Authentic, Sophisticated.