Brand Tone

Purpose-driven and Passionate, Educational and Informative, Empowering and Supportive, Eco-conscious and Responsible, Authentic and Transparent, Hopeful and Positive

Brand Values

• •Sustainability
• •Health & Wellness
• •Social Impact & Community Empowerment
• •Accessibility and Affordability
• •Innovation
• •Education and Awareness
• •Integrity and Transparency

Best Practices

• •Lead with Purpose: Always connect the product back to Saathi's core mission of health, sustainability, and community impact. Every piece of copy should echo these values.
• •Use Empathetic and Empowering Language: Address the audience with understanding and aim to make them feel good about their choices and their bodies. Avoid fear-mongering, instead focus on positive solutions.
• •Educate, Don't Just Sell: Provide valuable information about the benefits of natural materials, the problems with plastic waste, or menstrual health. This builds trust and positions Saathi as a knowledgeable leader.
• •Maintain Authenticity and Transparency: Share real stories, be open about the production process (as they do with their fiber sourcing), and admit to challenges if appropriate. Avoid exaggerated claims.
• •Be Visually and Tonally Consistent: Ensure that the visual elements accompanying the copy align with the natural, earthy, and positive feel of the brand. The language should be consistently hopeful, informative, and inspiring across all platforms.

Social Perception

As an Innovator, As an Eco-Champion, As a Socially Responsible Enterprise, As a Provider of High-Quality, Healthy Products, As a Trustworthy Brand

Copy Examples

• •Headline: Your Period, Kind to Your Body, Kinder to the Planet. Body: Experience the comfort of Saathi's all-natural banana and bamboo fiber pads. Biodegradable, chemical-free, and designed for a rash-free cycle. Make a choice that empowers you and protects our Earth. #SaathiPads #SustainablePeriods #HealthyYouHealthyPlanet
• •Headline: Every Saathi Pad Makes a Difference. Body: Did you know traditional pads can take 600 years to decompose? Our Saathi pads degrade in just 6 months! Plus, every purchase helps us provide pads and menstrual education to women in underserved communities. Join the Saathi movement. #PeriodPositive #SocialImpact #EcoFriendly
• •Headline: From Farm to Flow: A Journey of Sustainability. Body: We upcycle banana and bamboo agri-waste, supporting local farmers and creating pads that are 100% biodegradable and compostable. Choose Saathi for a period that nurtures your body and the environment. Learn more about our circular economy approach on our website. #SaathiStory #CircularEconomy #MadeInIndia
• •Headline: No More Rashes, Just Pure Comfort. Body: Tired of irritation from plastic and chemical-laden pads? Saathi pads are made with natural, breathable fibers, offering a soft, comfortable, and rash-free experience. Because your well-being matters. #ChemicalFree #RashFreePeriods #NaturalCare
• •Headline: Empowering Women, One Pad at a Time. Body: At Saathi, we believe access to safe menstrual products is a right. We employ women in our manufacturing units and partner with NGOs to bring sustainable pads and hygiene education to girls and women across India. Be part of the change. #WomenEmpowerment #PeriodPoverty #SaathiCommunity