Brand Tone

Professional, Educational, and Confident

Brand Values

• •Innovation and Science
• •Quality and Safety
• •Artist Endorsement and Community
• •Convenience and Freedom
• •Art Preservation

Best Practices

• •Lead with Science, Support with Art
• •Use Confident and Authoritative Language
• •Empower Through Education
• •Center the Artist
• •Focus on the End Result: The Art

Social Perception

Perceived as the industry standard for modern tattoo aftercare, widely trusted and recommended by artists and customers as a reliable, highly effective product that simplifies the healing process. It holds strong brand recognition, with its name often used interchangeably with similar products.

Copy Examples

• •Your art is an investment. Protect it. Our medical-grade, breathable bandage seals in your body's natural healing power for a faster, cleaner heal and more vibrant color. Don't just get a tattoo, preserve a masterpiece. #Saniderm #ElevateYourArt
• •Give your clients the healing experience your art deserves. Saniderm's sterile, waterproof bandages reduce scabbing and contamination risk, ensuring your work heals as perfectly as you intended. Join the global network of artists who trust Saniderm. #HealSmarter
• •Tired of the mess, the scabbing, and worrying about ruining your new ink? Heal with confidence. Saniderm lets you shower, work, and live without the hassle. Just apply, forget, and reveal your perfectly healed tattoo in days. #TattooAftercare #GameChanger
• •The science of healing, simplified. Saniderm creates the optimal environment for your skin to repair itself, locking in moisture and blocking out harmful bacteria. The result? Less peeling, reduced irritation, and ink that stays brilliant. The professional's choice for a reason.
• •Pro Tip: Removing your Saniderm is easiest at the end of a warm shower! The steam helps loosen the adhesive for a gentle, pain-free peel. Pull down slowly, never up! ✨ #SanidermTips #TattooHealing