Brand Tone

Empathetic & Supportive, Informative & Educational, Empowering, Reassuring & Gentle, Direct & Benefit-Oriented

Brand Values

• •Health & Safety
• •Sustainability & Eco-Friendliness
• •Comfort & Convenience
• •Empowerment of Women
• •Affordability & Accessibility
• •Quality

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the SaniCup tone (Empathetic, Informative, Empowering, Reassuring, Direct), key messaging points, "do's and don'ts" for language, and examples. Share this with everyone creating content.
• •Prioritize "Benefit-Driven" Language: Focus on what the customer gains (comfort, freedom, savings, health, eco-impact) rather than just product features. Translate features into tangible benefits. For example, instead of "Made of silicone," say "Soft, medical-grade silicone for comfortable, rash-free wear."
• •Maintain Empathy and Understanding: Acknowledge the potential concerns, questions, and cultural context surrounding menstrual cups in India. Use language that is supportive, non-judgmental, and aims to educate and destigmatize.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media posts, advertisements, customer service interactions, and packaging is aligned. This builds brand recognition and trust.
• •Listen and Adapt to Your Audience: Monitor customer reviews, social media comments, and questions to understand their language and concerns. Adapt messaging to resonate more effectively while staying true to the core brand voice. Use feedback to refine how you communicate the benefits and address potential barriers.

Social Perception

Positive for Product Type, Emerging Brand, Customer Experience, Need for Differentiation

Copy Examples

• •Headline: Embrace Your Cycle. Effortlessly. Body: Tired of the monthly hassle? The SaniCup offers up to 12 hours of leak-proof comfort and freedom. Made from soft, medical-grade silicone, it’s the kinder choice for your body and our planet. Make the switch today and rediscover your period days. Tone: Empowering, Reassuring, Benefit-Oriented.
• •Headline: Period Care That Cares Back. Body: Say goodbye to rashes, odors, and endless waste. SaniCup is your reusable, eco-friendly partner for a healthier, more comfortable period. Join thousands of Indian women choosing a sustainable cycle. Tone: Empathetic, Eco-Conscious, Community-Oriented.
• •Headline: Unlock a New Level of Period Freedom. Body: Swim, travel, sleep, live – without limits. SaniCup is designed for your active life, providing secure, discreet protection you can trust. It’s time to own your period, your way. Tone: Empowering, Confident, Freedom-Oriented.
• •Headline: Gentle on You, Gentle on Earth. Body: Why choose between comfort and sustainability? With SaniCup, you get both. Our FDA-approved silicone cup is designed for a perfect fit and a lighter footprint. Experience the SaniCup difference. Tone: Informative, Gentle, Eco-Friendly.
• •Headline: Questions About Menstrual Cups? We Get It. Body: Making the change can bring up questions, and we’re here to help. From "how to insert" to "is it right for me?", visit our website for easy guides and support. SaniCup: Your journey to easier periods starts here. Tone: Supportive, Educational, Approachable.