Brand Tone

Empowering, Innovative, Accessible, Supportive & Caring, Credible & Professional, Educational

Brand Values

• •Accessibility
• •Empowerment
• •Innovation
• •Scientific Validity
• •Proactive Health
• •Patient-Centricity

Best Practices

• •Focus on how Sanguina gives users knowledge and tools for *monitoring* and *managing* their wellness. Clearly state that products are not a replacement for doctor's advice or formal medical diagnosis.
• •Weave in the founder's story and the mission-driven nature of the company to build connection and trust. Emphasize empathy and understanding.
• •Explain the technology and its benefits in clear, easy-to-understand language, avoiding excessive jargon. Focus on the user benefit of the innovation.
• •Ensure the tone is always encouraging, positive, and supportive, fostering a sense of partnership with the user.
• •Clearly communicate what the tools do, how they work, and any limitations. Provide educational content around blood health and anemia to add value beyond the product itself.

Social Perception

Sanguina is generally perceived as a pioneering company in the digital health space, tackling a common issue (anemia) with innovative, non-invasive, or minimally invasive technology. The company gains credibility from its scientific collaborations, FDA clearances, and the personal commitment of its founders. Users of the app express both appreciation for the concept and convenience, alongside some skepticism or mixed experiences regarding accuracy compared to lab tests. This underscores the importance of Sanguina's messaging that its app is a wellness monitoring tool, not a standalone diagnostic device. Investors and partners see Sanguina as a promising venture with the potential to impact home-based testing and personalized disease management. The rebranding from AnemoCheck Mobile to Ruby suggests a strategic move towards a broader wellness platform, which could widen its appeal.

Copy Examples

• •Take Control of Your Blood Health, Effortlessly. Understanding your body is the first step to better wellness. Sanguina’s innovative technology, like the Ruby app, empowers you with simple, at-home insights into your iron levels and circulation, putting you in the driver's seat of your health journey.
• •Science-Powered Wellness, At Your Fingertips. Born from personal experience and built on rigorous science, Sanguina offers FDA-cleared solutions for anemia screening and blood health monitoring. Discover how our advanced technology makes it easy to stay informed and proactive about your health.
• •Your Partner in Proactive Health Monitoring. Don't wait for symptoms. With Sanguina's Ruby app, track key indicators like iron scores and circulation right from your smartphone. We provide the tools, you gain the peace of mind.
• •More Than Just Data – It's About a Healthier You. At Sanguina, our mission is to make health knowledge accessible to all. Inspired by real-life challenges, our tools are designed to support your wellness journey with care and cutting-edge science. Join our community today.
• •Introducing Ruby: Your Holistic Health Companion. Go beyond single metrics. The new Ruby app by Sanguina helps you track your iron score, circulation, mood, hydration, and more! Get a fuller picture of your well-being and manage your health holistically, all in one place.