Brand Tone

Evocative & Sensorial, Artisanal & Considered, Holistic & Ritualistic, Respectful & Appreciative, Elegant & Poetic

Brand Values

• •Nature & Botanicals
• •Holistic Well-being
• •Artisanal Quality & Craftsmanship
• •Sensory Indulgence
• •Ancient Wisdom & Timelessness
• •Sustainability & Environmental Respect
• •Authenticity & Self-Celebration

Best Practices

• •Employ Evocative Language: Use rich, descriptive adjectives and verbs that appeal to multiple senses (touch, smell, sight, and the feeling evoked). Focus on words that suggest luxury, nature, and tranquility.
• •Weave in the Brand Story: Subtly reference the brand's inspirations—ancient rituals, the founder's journey, the Pablo Neruda connection, or the Bowen Island origin—to add depth and authenticity.
• •Emphasize Ritual and Self-Care: Frame product use not just as a routine, but as a mindful, indulgent ritual or a moment of self-connection and holistic well-being.
• •Highlight Natural Purity and Craftsmanship: Consistently refer to the botanical ingredients, organic and wild-crafted sources where applicable, and the small-batch, handcrafted nature of the products.
• •Maintain an Elegant, Poetic, and Respectful Voice: Write with a sophisticated yet warm tone. Avoid overly casual slang or aggressive sales language. Let the quality of the ingredients and the philosophy of holistic indulgence speak for themselves.

Social Perception

Luxurious & High-End, Effective & Nurturing, Aesthetically Desirable, A Sensory Journey, Ethical & Mindful Choice, Aspirational yet Grounded

Copy Examples

• •Headline: Awaken Your Senses. Discover Your Ritual. Body: Immerse yourself in the quiet luxury of Sangre De Fruta. Our [Product Name], handcrafted with the earth's most precious botanicals like [Ingredient 1] and [Ingredient 2], transforms your daily routine into a cherished moment of holistic indulgence. Nurture your skin, soothe your spirit.
• •Headline: The Essence of Nature, Bottled. Body: Experience the velvet touch of our [Product Name]. Inspired by ancient remedies and the poetic beauty of the wild, each drop is a potent blend of [Benefit, e.g., deep hydration and luminosity], leaving your skin exquisitely soft and alive with the subtle fragrance of [Key Scent Note].
• •Headline: More Than Beauty. It's a Feeling. Body: Sangre De Fruta is an invitation to treat yourself, not perfect yourself. Our [Product Name] offers a daily moment of sensory magic, a ritual to connect with your inner radiance and the profound power of nature's offerings.
• •Headline: Handcrafted on Bowen Island. Loved Worldwide. Body: From our small-batch studio to your sanctuary, [Product Name] embodies our commitment to purity and artisanal craftsmanship. Let the rich blend of [Ingredient] and [Ingredient] envelop you in a truly transformative self-care experience.
• •Headline: Beauty. Magic. Medicine. Body: Unveil the secret to radiant skin and a nourished soul with Sangre De Fruta's [Product Name]. Our formulas, born from a reverence for ancient wisdom and the earth's gifts, are designed to enchant, heal, and celebrate your unique beauty.