Brand Tone

Authentic & Passionate, Quality-Driven & Enduring, Craftsman-like & Ruggedly Refined, Trustworthy & Customer-Focused

Brand Values

• •Quality Craftsmanship
• •Durability & Longevity
• •American Made
• •Authenticity & Heritage
• •Customer Satisfaction

Best Practices

• •Emphasize "Handcrafted" and "Made in USA": Consistently highlight the human touch, the origin of the products, and the skill involved. This reinforces authenticity and quality.
• •Focus on Durability and "Buy It For Life": Use language that speaks to longevity, resilience, and the idea of the product as a long-term companion or heirloom. Mention the lifetime warranty where appropriate.
• •Use Authentic, Story-Driven Language: Incorporate elements of the brand's origin story or the passion behind the craft. Connect with customers on an emotional level by talking about journeys, heritage, and lasting value.
• •Highlight Material Quality: Specifically mention "full-grain leather," "American leather," and the natural characteristics of the material. Educate customers subtly about why these choices matter for quality and durability.
• •Maintain a Confident & Direct, Yet Approachable Voice: Be clear and confident about the product's quality and value. Avoid overly technical jargon unless explaining a specific benefit. Ensure the tone remains grounded and relatable, like speaking with a knowledgeable craftsman.

Social Perception

Positive (Primarily on Etsy), Mixed (Broader Marketplaces like Amazon), Seen as a Small, Artisan Business, Trusted for Leather Goods

Copy Examples

• •Headline: Built by Hand. Destined for Your Journey. Body: More than just a wallet, it's a San Filippo. Crafted from the finest American full-grain leather, each piece tells a story of dedication and skill. Ready to become a part of yours, for a lifetime. #MadeinUSA #FullGrainLeather #HeritageCraft
• •Headline: Own a Piece of American Craftsmanship. Body: Forget fleeting trends. Our leather belts are handcrafted in Oregon, built with passion and premium materials to stand the test of time. Feel the difference quality makes. #SanFilippoLeather #BuyItForLife #AmericanMade
• •Headline: The Last Wallet You'll Ever Need to Buy. Seriously. Body: We stand by our work. That’s why every San Filippo leather good comes with a lifetime warranty. Invest in enduring quality, designed to age as gracefully as you do. #CraftedForLife #LeatherGoods #DurableStyle
• •Headline: From Our Workshop to Your World. Body: Every stitch, every cut, every finish is done with meticulous care right here in the PNW. San Filippo Leather isn't just made; it's brought to life with the spirit of true artisanship. Discover your everyday heirloom. #HandcraftedLeather #PNWMade #ArtisanQuality
• •Headline: Real Leather. Real Character. Body: Our full-grain leather develops a unique patina over time, telling the story of your adventures. Embrace a product that's as individual as you are. San Filippo – For a life well-lived. #AuthenticLeather #TimelessDesign #MensAccessories