Brand Tone

Enthusiastic, Playful, and Trustworthy.

Brand Values

• •Authenticity
• •Quality
• •Fandom Celebration
• •Joy and "Kawaii" (Cuteness)

Best Practices

• •Always use keywords like "Official," "Authentic," and "Licensed" prominently in product titles, descriptions, and ads. This immediately builds trust and addresses the primary concern of collectors.
• •Use character names, game titles, and well-known catchphrases. This shows you are part of the community, not just a seller, and creates a stronger connection with the target audience.
• •Since customers can't physically touch the product, use descriptive, sensory words. "Soft fleece," "detailed embroidery," "cuddly," "huggable," and "premium fabric" help convey the quality.
• •Use positive language, exclamation points, and relevant emojis (e.g., ⭐, 🎉, ❤️, 🎮) to match the excitement of the fandom. The tone should feel like a fellow fan sharing exciting news.
• •Frame products as part of a larger set like the "All-Star Collection." Use language like "Add to your collection," "Complete the set," and "Limited edition" to encourage repeat purchases and highlight the items' value as collectibles.

Social Perception

Highly Respected and Reliable.

Copy Examples

• •Yes, yes! A new neighbor is moving in! Isabelle has joined the SAN-EI All-Star Collection, and she's ready to help with island announcements. Officially licensed and crafted with her signature soft fleece, she’s the perfect, cuddly addition to your town. Head to our shop to welcome her home! #AnimalCrossing #Isabelle #Nintendo #PlushCollector #SanEi
• •Your Pokémon journey is about to get cozier! Don't settle for knock-offs. The SAN-EI All-Star Collection features authentic, high-quality plush of your favorite Pokémon, from Pikachu to rarer finds. Built for true trainers. Shop the official collection now!
• •Officially Licensed. Obsessively Crafted. Bring Your Favorite Characters Home with the SAN-EI All-Star Collection.
• •That moment a new SAN-EI ONLINE SHOP package arrives! 🎉 Who did you just add to your collection? Show us your unboxing with the hashtag #SanEiHaul for a chance to be featured!
• •...Made with super-soft mochi-like fabric and detailed embroidered features, this authentic Dream Land hero is ready to float into your collection. Its weighted bean-filled base ensures Kirby can stand proudly on any surface, protecting your shelf from any pesky invaders.