Brand Tone

warm, compassionate, and authentic

Brand Values

• •Animal Welfare
• •Quality & Craftsmanship
• •Community
• •Joy & Comfort

Best Practices

• •Always lead with the "Why" by connecting the product back to the core value of helping animals to reinforce purpose and provide a compelling reason to choose the brand.
• •Use "We" and "You" to build community, writing in a conversational and inclusive manner to make customers feel like valued partners in the cause.
• •Balance emotion with quality by supporting the compassionate, mission-driven angle with tangible reasons to buy, such as high-quality ingredients and craftsmanship.
• •Tell stories, don't just sell products, by sharing stories of animals and shelters helped and featuring user-generated content to create stronger emotional bonds.
• •Maintain a consistent lexicon by using a list of on-brand words and phrases like "furry friends", "paws", "rescue", "give back", "cozy", "coastal", "hand-poured", "small-batch", "light", "warmth", "hope", and "community" to solidify the brand's unique voice.

Social Perception

The public perceives Sandy Paws Candles as a trusted and admired brand that offers high-quality products, with a strong, genuine mission to support animal welfare, leading to high customer loyalty and emotional connection.

Copy Examples

• •Introducing 'Golden Hour Glow'. ✨ This cozy blend of sandalwood and vanilla captures that perfect, peaceful moment just before sunset. Light it up, relax with your best furry friend, and remember that every candle you enjoy helps support a rescue animal in need. #SandyPawsCandles #GoldenHour #PawsForACause
• •Light a Candle, Save a Paw. Your purchase does more than fill your home with beautiful fragrance—it provides hope and support to no-kill shelters. Thank you for helping us make a difference, one candle at a time.
• •The perfect scent for your cozy den. Our hand-poured soy candles are made with pet-safe, all-natural ingredients, so you can enjoy peace of mind with your furry family. Plus, every purchase gives back to animals waiting for their forever home. Shop the collection.
• •A little light for a big cause 🐾 Hi [Customer Name], see how your recent purchase made an impact this month! Plus, discover our new coastal-inspired scents perfect for summer nights...
• •It all started with two simple passions: the calming scent of a candle and the unconditional love of a rescue dog. Sandy Paws Candles was born from the idea that we could combine these joys to create something beautiful that also gives back. We're a small team pouring our hearts into every candle, hoping to bring a little more light and a lot more love to homes and shelters everywhere.