Tono de Marca

heartfelt, sentimental, and friendly

Valores de Marca

• •Personalization
• •Sentimental Value
• •Gift-Giving
• •Connection

Mejores Prácticas

• •Bridge the Tone Gap: Ensure the promotional copy reflects the brand's core sentimental values. Instead of just '50% OFF - SHOP NOW,' try 'A memory this good is worth sharing. Get 50% off when you create a gift for your favorite person today.' This ties the promotion to the brand's emotional mission.
• •Be Transparent About Shipping: Given that shipping time is the biggest customer complaint, address it proactively in the copy. Include realistic timelines in product descriptions, confirmation emails, and on an easily accessible shipping policy page. This manages expectations and builds trust.
• •Lean into Storytelling: Use copywriting to tell stories, not just sell products. Share the story behind a particular design, feature a customer's story (with permission), or talk about the brand's love for pets. This builds a stronger brand identity beyond just being a t-shirt printer.
• •Engage Authentically: In social media comments, move beyond generic responses. When a customer shares a photo, ask about the pet's name. If there's a complaint, respond with a specific, empathetic solution. This humanizes the brand and shows it values its community.
• •Emphasize Quality and Artistry: Frame the product not just as a printed t-shirt but as a piece of custom art. Use words like 'custom-designed by our artists,' 'vibrant, long-lasting print,' and 'soft, durable fabric' to build a perception of quality that can help justify the price and wait times.

Percepción Social

The social perception of sandtees is polarized. Customers receiving quality products on time are pleased, valuing uniqueness and meaning. However, a significant portion of online conversation is negative, citing long shipping times, poor print quality, incorrect items, and unresponsive customer service, leading to perceptions of the company being untrustworthy.

Ejemplos de Copy

• •That look of love? Now you can wear it. Keep your best friend close to your heart, always. Turn your favorite photo into a memory you can hold onto forever. Design yours today.
• •Forget the generic tie. This Father's Day, give him a gift that tells a story. Whether it's a shirt featuring his beloved fishing hobby or one with the furry sidekick who 'helps' him in the garage, create a one-of-a-kind gift that he'll actually love to wear.
• •Your stories are our story! We LOVE seeing the memories you're making with our custom tees. From new puppies to family reunion laughs, you're the reason we do what we do. Tag us @sandteesshop to be featured!
• •Your Story. Your Shirt. Upload a photo, pick a design, and create a custom tee in minutes. The perfect personalized gift for pet lovers and family.
• •The tee that gets all the compliments! Each design is custom-printed just for you. Please note: creating something this special takes time! Our artists work to get your design perfect before it's printed. Check our shipping guide for current timelines to ensure your one-of-a-kind gift arrives on time.