Brand Tone

Friendly, approachable, and authentic

Brand Values

• •Authenticity
• •Community
• •Sustainability
• •Quality
• •Joy

Best Practices

• •Maintain a friendly and approachable tone in all communications.
• •Use storytelling to connect with the audience on an emotional level.
• •Incorporate user-generated content to build trust and authenticity.
• •Focus on the benefits of the products/services rather than just the features.
• •Optimize content for search engines (SEO) to increase visibility.

Social Perception

A brand that is seen as friendly, reliable, and passionate about beach experiences. The brand is focused on community and aims to offer products that help make the most of the beach.

Copy Examples

• •"Discover your perfect beach companion with our new sand-resistant towel!"
• •"We're more than just sandcastles, we're about building memories that last a lifetime."
• •"Join our community of beach lovers and share your sun-kissed adventures! #SandShaped"
• •"Introducing our new eco-friendly beach toys, made with recycled ocean plastic!"
• •"We believe that everyone deserves a little bit of sunshine, and our products can help make that happen."