Brand Tone

Aspirational and Authentic

Brand Values

• •Quality & Aesthetics
• •Creativity & Storytelling
• •Entrepreneurship & Vision
• •Passion & Dedication
• •Sustainability & Impact

Best Practices

• •Lead with the "Why," Not the "What": Instead of saying "We sell photography prints," say "Each print tells a story, captured in a moment full of dedication and creativity." Focus on the emotion, value, and story behind every product or service.
• •Use Storytelling in All Channels: Whether it's a blog post, an Instagram caption, or an "About" page, frame the content as a narrative. Describe the process, the inspiration, and the people involved to build a connection with the audience.
• •Balance Aspirational Language with Authentic Details: Combine powerful, inspiring words ("vision," "emotion," "passion") with concrete, genuine details ("real heart, sweat, and studio lights"). This prevents the tone from becoming vague and builds credibility.
• •Emphasize Collaboration and Partnership: When talking about client work, frame it as a partnership ("In the studio with..."). This reinforces the brand's collaborative approach and positions Sandro Breu as a strategic partner, not just a service provider.
• •Maintain a Consistent Voice for All Ventures: Ensure the tone of WETRST aligns with the master brand. Both are rooted in quality, passion, and vision. The copy for the fashion line should feel just as intentional and story-driven as the copy for the photography services.

Social Perception

respected, multi-talented creative professional and entrepreneur

Copy Examples

• •Beyond the Image: Visual Storytelling That Defines Your Brand. We create more than photographs; we build visual narratives that connect, inspire, and endure.
• •In the studio with [Client Name]. It wasn't about finding the perfect pose, but capturing the honest moment in between. This is where a story truly comes to life. #CreativePortrait #AuthenticMoments #Storytelling
• •Bring the Story Home: The New Fine Art Print Collection is Here.
• •A brand's visual identity is its most powerful asset. For over 15 years, I've collaborated with companies like Sony and IKEA to translate their vision into compelling visual content that drives connection. It’s about merging strategic thinking with creative execution. Let's discuss how we can tell your story. #BrandStrategy #VisualContent #Marketing
• •The [Product Name] Hoodie. More than just a garment—it's a statement. Designed in Switzerland and ethically produced in Europe, it represents our commitment to quality, sustainability, and trust. Wear it with purpose. #WE_TRST #SustainableFashion