Tono de Marca

sophisticated, artistic, and personal

Valores de Marca

• •Originality and Individuality
• •Artisanal Craftsmanship
• •Timeless Elegance
• •Authenticity
• •Fusion and Creativity

Mejores Prácticas

• •Lead with the 'Why': Always connect the product back to the brand's core values of originality, craftsmanship, and timelessness. Start with the story and the inspiration behind the pieces.
• •Use Evocative and Sensory Language: Words like "artistry," "diligence," "refinement," "effortless chic," and "vibrant" are on-brand. Describe the feel and look of the materials.
• •Maintain a Personal Connection: Use "our" and "we" to refer to the studio, and directly address the customer as "you." Share snippets of Sandrine's creative process to reinforce the personal touch.
• •Emphasize Scarcity and Uniqueness: Use phrases like "limited numbers," "one-of-a-kind," and "unique style" to highlight the special nature of the handmade products.
• •Be Consistent Across All Channels: Whether it's a tweet, an Instagram caption, or a website banner, the sophisticated, artistic, and personal tone should be unmistakable. This creates a strong and recognizable brand voice.

Percepción Social

The brand is seen as a source of unique and beautifully crafted jewelry. Retailers on Faire describe the designs as "best sellers" and "customer favorites." The narrative of a Parisian designer in New York adds a layer of aspirational appeal, blending French chic with metropolitan style. The brand is perceived as offering high-quality, artistic pieces that stand out from mass-produced jewelry.

Ejemplos de Copy

• •Defy the fleeting trends. Embrace enduring elegance. Introducing our latest collection, where Parisian artistry meets New York soul. Each piece is a testament to the beauty of the unconventional. Discover the collection on our website.
• •Your jewelry should be as unique as your story. At Sandrine France Studio, we celebrate individuality with handmade pieces that blend vintage charm with modern creativity. Find the piece that speaks to you.
• •The 'Flora' Necklace: A delicate dance of hand-picked freshwater pearls and intricately cast bronze. This piece is not just an accessory; it's a wearable piece of art, designed for the woman who finds beauty in the details. Handmade with passion in our NYC studio.
• •Inspired by you, the woman who carves her own path. Our latest creations are a tribute to your spirit. As a valued member of our community, we invite you to be the first to explore these new timeless treasures.
• •Why follow when you can lead? We believe in the power of personal style, of mixing the old with the new, the raw with the refined. Our jewelry is a celebration of that freedom. #SandrineFranceStudio #TimelessStyle