Brand Tone

Artistic & Story-driven, Ethical & Conscious, Personal & Approachable, Sophisticated & Modern, Inclusive & Gender-Neutral

Brand Values

• •Ethical Sourcing & Sustainability: Prioritizing Fairmined gold and environmentally responsible mining practices.
• •Craftsmanship & Artistry: Each piece is handcrafted, highlighting the skill and dedication involved in goldsmithing.
• •Individuality & Self-Expression: Jewelry is presented as a means to celebrate personal stories and uniqueness.
• •Connection & Storytelling: The brand values the connection between the maker, the wearer, and the stories embedded in the jewelry.
• •Inclusivity & Diversity: Creating gender-neutral pieces that appeal to everyone, transcending conventional boundaries.

Best Practices

• •Highlight Craftsmanship: Use words like 'handcrafted,' 'artisan-made,' 'goldsmith,' and 'meticulously created' to reinforce the quality and personal touch involved in each piece.
• •Share the maker's voice and invite interaction.
• •Use Descriptive and Evocative Language: Describe the jewelry not just by its materials, but by its feel, its aesthetic (e.g., 'blend of raw and refined,' 'light and dark'), and the emotions or ideas it evokes (e.g., 'celebrate individuality,' 'harmony').
• •Explain what they mean and why they matter to the brand and the consumer.
• •Encourage wearers to see the jewelry as part of their own narrative.

Social Perception

A contemporary goldsmith specializing in handcrafted, gender-neutral jewelry made from ethically sourced materials, particularly Fairmined gold. The brand is perceived as artistic, ethical, and inclusive, appealing to conscious consumers who value craftsmanship and individuality.

Copy Examples

• •Discover the 'Mind Bubbles' collection, inspired by personal stories and crafted with ethically sourced Fairmined gold. Each piece celebrates individuality and the unique narratives we carry.
• •Experience the artistry of handcrafted jewelry, where modern design meets sustainable practices. Sandrine Diodati pieces are more than adornments; they're a statement of conscious elegance.
• •Our gender-neutral designs embrace inclusivity and self-expression. Explore our collections and find a piece that resonates with your personal story.
• •Meticulously created by goldsmith Sandrine Diodati, each piece reflects a commitment to ethical sourcing and timeless beauty. Connect with the artisan and discover the story behind your jewelry.
• •Celebrate your individuality with our contemporary jewelry, handcrafted from Fairmined gold. Each design is a blend of raw and refined elements, evoking emotions and ideas that resonate with your soul.