Brand Tone

Authentic & Passionate, Inspirational & Empowering, Community-Focused & Inclusive, Fun-Loving & Nostalgic, Optimistic & Positive, Approachable & Down-to-Earth

Brand Values

• •Family
• •Empowerment
• •Integrity
• •Fun
• •Perseverance
• •Community
• •Creativity
• •Legacy & Paying it Forward
• •Quality & Craftsmanship

Best Practices

• •Embrace Authenticity: Always speak from a genuine love for skateboarding. Share real stories, whether from Ryan, the team, or the community. Avoid overly corporate or detached language.
• •Prioritize "We" over "I": Reinforce the "HOME TEAM" and community aspect by using inclusive language. Focus on shared experiences and the collective passion for skating.
• •Keep it Positive and Uplifting: While acknowledging the grit of skateboarding (falling and getting back up), maintain an overall optimistic and encouraging tone. Inspire rather than intimidate.
• •Inject Fun and Relatability: Don't be afraid to be playful and connect with the joy and freedom that skateboarding represents. Use language that resonates with skaters of all ages, evoking that "sandlot" feeling.
• •Highlight Core Values Consistently: Weave in the values of family, empowerment, integrity, perseverance, and fun into messaging across all platforms, ensuring they are not just stated but demonstrated.

Social Perception

Respected & Authentic, Youth & Family-Oriented, Community Builder, Quality-Conscious, Inspirational, Emerging but Solid

Copy Examples

• •Headline: Find Your Crew. Build Your Story. This is Sandlot Times. Body: More than just a board. It's the late sessions, the landed tricks, the laughter with friends. It's your home team. Grab your Sandlot deck and make those moments count. #SandlotTimes #SkateForFun
• •Headline: Built with Heart. Ridden with Soul. Body: From our family to yours, every Sandlot Times deck is crafted with passion and American-made quality. Built to inspire your progression and keep the fun rolling. What will you create? #SandlotTimes #MadeInUSA #SkateboardingIsFun
• •Headline: Remember Those Days? Relive Them. Body: The freedom. The crew. The endless possibilities. Sandlot Times is about bringing that pure joy of skateboarding to every generation. It’s about losing track of time and living in the moment. Welcome to our sandlot. #SandlotTimes #SkateCulture #HomeTeam
• •Headline: Fall. Get Up. Inspire. Body: Skateboarding teaches us about perseverance. At Sandlot Times, we build gear that supports your journey, every attempt, every victory. Empowering the next generation, one trick at a time. #SandlotTimes #SkateForLife #Empowerment
• •Headline: The Legacy Rolls On. Body: Founded by Ryan Sheckler, Sandlot Times is committed to the future of skateboarding. Quality gear, a passion for community, and a promise to pay it forward. Join us in changing the narrative. #SandlotTimes #NextGeneration #SkateLegacy