Brand Tone

authentic, personal, and serene. It is deeply connected to nature and communicates with a gentle, heartfelt voice. The language used is simple, descriptive, and conveys a sense of calm and appreciation for the small, beautiful things in life. It feels less like a corporation and more like a personal passion project shared with the world.

Brand Values

• •Authenticity & Craftsmanship
• •Connection to Nature
• •Local Identity & Heimatliebe (Love for Homeland)
• •Simplicity & Mindfulness

Best Practices

• •Always Tell the Story
• •Use Sensory and Evocative Language
• •Maintain a Personal Voice
• •Emphasize the 'Handmade' and 'Unique' Aspects
• •Visually and Verbally Anchor the Brand in Usedom

Social Perception

The public and customers perceive SANDKORN Usedom as a genuine and charming small business. Customers feel a personal connection to the creator and the story behind the brand. The jewelry is seen not just as an accessory, but as a wearable piece of nature and a memento of Usedom. The brand is trusted, as evidenced by its strong ratings on Etsy, and is viewed as a high-quality source for unique, handcrafted goods. There is a clear appreciation for the sustainable and local aspects of the business.

Copy Examples

• •Captured from the Baltic Sea, shaped by the waves, and handcrafted just for you. Each piece of our sea glass jewelry carries the story of the Usedom coast. Wear a piece of the ocean. #sandkornusedom #seaglassjewelry #handmade #usedom #balticsea
• •Bringing a piece of Usedom home with you? Our handmade jewelry is crafted from real amber, shells, and flowers found on the island's shores. Visit our stand at the Heringsdorf art market this weekend and find your unique souvenir. #usedomliebe #handgemachterschmuck #ostsee #heringsdorf #localart
• •Delicate wild carrot flowers, forever preserved in crystal-clear eco-resin. These lightweight earrings are a tribute to Usedom's summer meadows. A simple, elegant piece of nature to accompany you every day. Materials: Real pressed flowers, stainless steel.
• •Good morning from my sunny workshop! A fresh batch of amber necklaces has just been added to the shop. Each stone was collected by me at sunrise on the Heringsdorf beach. I love that their warm glow will soon be on its way to you! Thank you for supporting handmade. ☀️ #bernstein #handmadejewelry #etsyde #usedom
• •Video 1: A short, sped-up clip of waves on the beach. Text: Today's inspiration... Video 2: A close-up shot of the founder's hand holding a unique piece of sea glass. Text: ...found this beautiful treasure. Video 3: The finished piece of jewelry in the workshop. Text: And now it's ready for a new home. ✨