Brand Tone

Professional and Expert, Friendly and Approachable, Empowering and Confidence-Boosting, Caring and Community-Oriented

Brand Values

• •Quality and Excellence
• •Customization and Individuality
• •Client Satisfaction
• •Safety and Professionalism
• •Empowerment
• •Giving Back
• •Education

Best Practices

• •Educate, Don't Just Sell: Always aim to provide value by sharing knowledge about lash care, different styles, or the benefits of professional services. This reinforces expertise and trustworthiness.
• •Highlight Customization and Personalization: Consistently emphasize that services are tailored to the individual, reinforcing the brand's rejection of a "cookie-cutter" approach. Use client stories (with permission) to showcase this.
• •Showcase Expertise with a Human Touch: While highlighting the professionalism and skill of the team, maintain a friendly and approachable voice. Share behind-the-scenes glimpses or team introductions to foster connection. Jamie Justo's personal journey is a good example of this.
• •Focus on Empowerment and Confidence: Frame the benefits of the services around how they make clients *feel* – beautiful, confident, empowered. Use uplifting language and positive imagery.
• •Maintain Visual Consistency: Ensure that all visual content (photos, videos, graphics) aligns with the clean, professional, and aesthetically pleasing style seen on Instagram and the website. This reinforces the brand's commitment to quality.

Social Perception

Highly Skilled and Talented, Trustworthy and Reputable, Client-Focused, Welcoming and Professional Environment, Community-Minded and Compassionate, Educational Resource

Copy Examples

• •Instagram Post (Image: Stunning before & after of lash extensions): *Caption:* "Unlock your unique beauty. ✨ At San Diego Lashes, we don't just apply lashes; we design them. Our expert artists tailor every set to your individual eye shape and style, ensuring a look that's all you. Ready for your transformation? Book your personalized consultation today! #SanDiegoLashes #CustomLashes #LashArtistry #BeautyEmpowered #SDLashes"
• •Website Homepage Banner Text: *Headline:* "Expertly Crafted Lashes. Uniquely You." *Sub-headline:* "Experience the San Diego Lashes difference with licensed professionals dedicated to safe, stunning, and customized eyelash extensions that enhance your natural beauty and boost your confidence. Discover your perfect lash look."
• •Facebook Ad (Targeting those interested in beauty and cancer support groups): *Headline:* "More Than Just Lashes. It's About Feeling Whole Again." *Body:* "Through our 'Lash Out At Cancer' program, we're honored to provide a complimentary full set of lashes each month to brave individuals who have recently undergone chemotherapy. Because everyone deserves to feel beautiful, inside and out. Learn more about our services and community initiatives on our website. #SDLashesCares #LashOutAtCancer #SanDiegoCommunity #BeautyWithAPurpose"
• •YouTube Video Description (For a tutorial by Jamie Justo): *Title:* "Pro Tips: Achieving The Perfect Natural-Looking Volume Lash Set | San Diego Lashes" *Description:* "Hey lash lovers! Jamie Justo here from San Diego Lashes. In this tutorial, I'm sharing my go-to techniques for creating those beautifully full yet natural-looking volume lash sets that clients adore. We believe in enhancing, not overpowering, your natural beauty. Perfect for fellow lash artists looking to refine their skills or anyone curious about the artistry behind our custom designs! Don't forget to subscribe for more lash education and insights from our Giusto lash line. #LashTutorial #VolumeLashes #LashEducation #JamieJusto #SanDiegoLashes #GiustoLashes"
• •Email Newsletter Snippet (Highlighting new service or product): *Subject:* "Introducing Lip Blush: Define Your Natural Radiance at San Diego Lashes!" *Body:* "Hello Gorgeous, At San Diego Lashes, we're passionate about helping you feel your most confident. That's why we're thrilled to introduce our new Lip Blush service! Our skilled permanent makeup artists use precise techniques to enhance your natural lip color and shape, giving you a beautifully subtle and long-lasting boost. As always, your comfort and customized results are our top priority. Book a consultation to learn how we can help you shine! Visit sdlashes.com to explore all our services."