Brand Tone

Aspirational, modern, and rooted in cultural appreciation; confident, sophisticated yet approachable, using evocative, benefit-oriented language focusing on experience.

Brand Values

• •Authenticity and Artistic Integrity
• •Modernity and Innovation
• •Quality and Value
• •Individuality and a Free-Spirited Lifestyle
• •Customer-Centricity

Best Practices

• •Lead with the "Why": Always start with the inspiration or the story behind a piece or collection. This reinforces the brand's value of authenticity and artistic integrity.
• •Use Evocative and Sensory Language: Words like "breezy," "sun-drenched," "air-light," and "skin-loving" create a tangible feeling for the customer, aligning with the brand's aspirational tone.
• •Emphasize Versatility and Modernity: Highlight how the traditional elements are reimagined for a contemporary lifestyle. Use phrases like "from desk to dinner," "modern heirlooms," and "effortless silhouettes."
• •Maintain a Confident and Sophisticated Voice: The copy should be knowledgeable but not pretentious. It should guide the customer's style choices with confidence, reflecting the "quiet luxury" of the brand.
• •Incorporate Core Value Keywords: Regularly use terms like "fusion," "artistic," "individuality," "quality," and "free-spirited" to ensure all copy is aligned with Sandh India's foundational principles.

Social Perception

Perceived as a niche, premium brand for women who appreciate a blend of Indian tradition and modern fashion, targeting urban, style-conscious individuals looking for unique, versatile pieces that tell a story, positioning them within the contemporary Indian fashion market.

Copy Examples

• •Introducing 'Urban Weaver' where timeless Indian motifs are spun into contemporary silhouettes. For the woman who carries heritage in her heart and wears her story with modern grace. Discover pieces designed to move with you, from boardroom to bistro.
• •Effortless style, unbound spirit. Our 'Serendipity' dress is crafted for moments of spontaneous joy and quiet confidence. A dance of traditional prints on a canvas of modern design. #SandhIndia #ModernHeritage
• •The 'Ambi' set is more than an outfit; it's a statement of artistic integrity. Featuring a unique fusion of [mention specific technique, e.g., block printing] on breathable cotton, this co-ord set is designed for all-day comfort and versatile styling. An eclectic mix of Indian craft, rooted in a free-spirited lifestyle.
• •Quality you can feel, designs you'll cherish. At Sandh India, we believe in fashion with a story. For a limited time, enjoy 15% off our 'All Day Outfits' and invest in pieces that blend exquisite design with enduring value. Your modern heirlooms await.
• •Born from a love for India's diverse artistry, Sandh India is a celebration of fusion. We unite varied techniques, weaves, and cultures to create something new yet deeply familiar. Wear your individuality. Wear a piece of India.