Brand Tone

Authentic & Genuine, Natural & Earthy, Craft & Artisanal, Approachable & Relatable, Evocative & Descriptive

Brand Values

• •Connection to Nature & Provenance
• •Craftsmanship & Quality
• •Authenticity & Local Pride
• •Health & Well-being
• •Community & Collaboration
• •"Good Influence"

Best Practices

• •Always weave in the connection to the Nebraska Sandhills, whether through imagery, ingredient call-outs, or storytelling. This is your unique differentiator.
• •Use genuine, honest language. Avoid overly corporate jargon. The 'mostly failing, but still in the game' humility is endearing and relatable.
• •Describe the tastes, aromas, and even the feeling your elixirs evoke. Help your audience imagine the experience.
• •Provide simple recipes, pairing suggestions, and explain the benefits (e.g., low calorie, natural) without being preachy.
• •Ensure your photography and videography reflect the natural, crafted, and sophisticated qualities of your brand across all platforms.

Social Perception

A Premium Non-Alcoholic Option, Authentically Nebraskan, Innovative & Unique, Refreshing & Enjoyable, Trustworthy, Growing in Popularity

Copy Examples

• •Headline: Taste the Nebraska Sandhills. Sip by Sip. Body: Our Sage Elixir isn't just a drink; it's an experience. Handcrafted with wild sage and pure Ogallala Aquifer water, it’s the spirit of the prairie, bottled. Zero proof, full flavor. Call to Action: Discover Sandhills Elixir.
• •Social Media Post: Weeknight wind-down, reimagined. ✨ Swap out your usual for our Chokecherry Elixir – a little tart, a little sweet, and all Nebraska. Crafted for moments of pure, guilt-free enjoyment. How do you elixir? #SandhillsSips #ZeroProofLiving #NebraskaMade
• •Product Description Snippet (for Elderberry Elixir): Capture the essence of a prairie bloom with our Elderberry Elixir. This fruit-forward spirit offers a delicate, natural sweetness, reminiscent of dark fruits with subtle floral notes. Perfect on the rocks or as the heart of your next sophisticated mocktail. Small batch, big heart.
• •Email Subject: Uncork the Wild: Your Invitation to Natural Flavor Email Body: Tired of the same old options? At Sandhills Elixir, we believe in drinks as authentic as the land they come from. Our zero-proof spirits are made with real, prairie-inspired ingredients for a taste that’s both unique and deeply satisfying. Explore our collection and bring the Sandhills home.
• •Ad Copy for "Sober Curious": Sober curious? Adventure ready. Sandhills Elixir offers all the complexity and craft of a traditional spirit, with none of the alcohol. Elevate your evenings with flavors born from the Nebraska landscape. Taste the freedom of choice. #BeAGoodInfluence #SandhillsElixir