Tono de Marca

Positive, uplifting, encouraging, playful, authentic, empathetic, personal, candid, accessible, inclusive.

Valores de Marca

• •Positivity and Optimism
• •Self-Expression and Authenticity
• •Connection and Communication
• •Inclusivity and Mental Health Awareness
• •Resilience

Mejores Prácticas

• •Always connect the product back to the brand's core mission. Don't just sell a print; sell a "seed of positivity" or a "conversation starter." The reason why you create is your strongest asset.
• •Write with a tone of understanding and warmth. Use words like "we," "us," and "our" to foster a sense of community. Acknowledge that life has challenges, positioning the brand as a supportive and positive force.
• •Continue sharing your personal story. Snippets about parenthood, creative chaos, and your neurodivergent journey make the brand relatable and trustworthy. This isn't just a design studio; it's Tim and Hatty.
• •Use bright, optimistic, and encouraging words. Phrases like "spark joy," "childlike wonder," "uplifting," and "playful" should be staples in your vocabulary to reflect the visual style of your art.
• •Whether the goal is a sale or a social media engagement, frame the call to action around connection. Instead of just "Buy Now," try "Bring Joy Home" or "Share a Feeling with a Friend." Encourage dialogue in comments by asking questions related to the emotions your art evokes.

Percepción Social

Heartfelt, purpose-driven, unique, design-led, genuine, creative family brand, making a positive impact through accessible art.

Ejemplos de Copy

• •For the big dreamers and the quiet thinkers. Our new 'Fearless Dreamer' print is a little reminder to be unapologetically you. Let's fill our walls with art that speaks to our hearts and sparks a little joy every day. #ArtForFeelings #SandersDeRoeper #PositiveAffirmations
• •We're Tim and Hatty, a husband-and-wife design duo powered by a lot of coffee and a passion for positivity. After years in the fast-paced design world, and a few life-changing moments, we started Sanders de Roeper to create what we felt was missing: art that helps us connect and feel good. Our work is for everyone, celebrating out-of-the-box thinking and the beauty in our differences.
• •Sometimes, 'How are you?' needs more than a one-word answer. This card is a conversation starter, a paper hug, and a cheerful nudge to a friend who needs it. Designed to help share the big feelings and celebrate the small wins. Blank inside for your own perfect words.
• •A little box of joy, just for you ✨
• •Life is a beautiful, messy, wonderful journey. Our art is here for all of it. From our family to yours, we create playful, modern prints to help you build resilience, spark conversations, and find strength when it's needed most. Consciously crafted to bring a little more light into your home. [Shop The Collection]