Brand Tone

Friendly and Approachable, Family-Oriented, Knowledgeable and Service-Oriented, Traditional and Established, Enthusiastic and Fun-Loving

Brand Values

• •Quality
• •Family and Togetherness
• •Customer Service and Support
• •Tradition and Reliability
• •Fun and Recreation

Best Practices

• •Focus on "Fun" and "Togetherness": Ensure copy consistently evokes feelings of enjoyment, play, and shared experiences. Use words like "fun," "play," "gather," "family," "friends," and "memories."
• •Maintain a Friendly and Welcoming Voice: Write as if you're having a helpful conversation with a neighbor. Use inviting language, be approachable, and avoid overly technical jargon unless explaining a specific product feature where clarity is key.
• •Highlight Expertise and Service, Subtly: Weave in the brand's knowledge and commitment to service without sounding boastful. Mention trained staff, quality products, and after-sales support as benefits to the customer.
• •Reference Tradition and Reliability When Appropriate: Leverage the company's long history to build trust and reinforce its established reputation for quality.
• •Keep it Family-Appropriate: Ensure all language and imagery are suitable for a broad audience, including families with children, reflecting the core "family fun" value.

Social Perception

Positive perception of being a #1 source for recreational products, with an unsurpassed reputation for quality and service, nationally recognized, expert and reliable due to trained staff and specific services, trustworthy and community-established due to longevity since 1959.

Copy Examples

• •Headline: Gather 'Round for Good Times! Body: From classic board games to stunning new pool tables, Sanders has everything you need to unplug, connect, and create lasting memories with family and friends. Let the fun begin!
• •Headline: Your Home, Your Funhouse. We Can Help! Body: Dreaming of the ultimate games room? Our friendly design experts are here to help you choose the perfect pieces, from foosball to fitness gear. Visit Sanders and let's play!
• •Headline: Quality Fun That Lasts Generations. Body: Since 1959, Sanders has been Southwestern Ontario's trusted source for top-quality billiards, darts, and games. We believe in fun that's built to last.
• •Headline: More Than Just Games, It's a Tradition. Body: Create your own family traditions with our huge selection of indoor and outdoor recreation. Sanders: Your partner in play for over 60 years.
• •Headline: Get Your Game On! Expert Advice, Unbeatable Selection. Body: Whether you're a darts pro or a billiard beginner, our knowledgeable team at Sanders will help you find exactly what you need. Plus, we service what we sell!