Brand Tone

Empowering, Approachable, and Passionate

Brand Values

• •Social Impact and Women's Empowerment
• •Passion and Purpose
• •Quality and Customer Satisfaction

Best Practices

• •Lead with the Mission: In all marketing copy, from product descriptions to social media (if adopted), the primary message should connect the product to the social mission. The 'why' behind the purchase is a powerful differentiator.
• •Use 'You' and 'We': Maintain the personal and approachable tone by speaking directly to the customer ('your story,' 'your custom bag') and sharing the brand's voice ('we believe,' 'our goal').
• •Highlight a 'Story' in Every Product: Frame each tote bag not just as an accessory, but as a piece of a larger narrative—whether it's the customer's personal story, the story of a city, or the story of the women being supported.
• •Emphasize Quality as a Pillar of Care: Connect the high quality and durability of the products to the overall brand value of caring—caring for the customer by providing a great product and caring for the global community.
• •Be Transparent and Passionate: Continue to share the founders' journey and the specific impact of customer purchases. Authenticity is key to the brand's appeal, and transparently sharing progress and passion will build a loyal community.

Social Perception

Highly positive. Customers praise product quality ('incredible quality,' 'durability'), aesthetic appeal (bags are a 'favorite,' 'complimented'), and positive customer experience ('smooth' ordering process, 'quick' shipping).

Copy Examples

• •Carry a Story. Change a Life. Our custom canvas totes are more than just a bag—they're a statement of purpose. With every design you create, you help empower women in India to build a brighter future. Design your tote today.
• •Show off your city pride with a tote that gives back. Handcrafted with durable canvas, our [City Name] tote is the perfect companion for your daily adventures. Stylish, sturdy, and socially conscious—it’s the bag that carries more than just your essentials.
• •SAND Custom Designs started with a simple idea: what if we could build a business we love while helping others? That idea turned into this mission. We're Isabella and Connor, and we invite you to join us in making a difference, one custom tote at a time.
• •Subject: Your New Favorite Bag Does More Than Look Good. Body: Hi [Customer Name], Looking for a tote that aligns with your values? At SAND Custom Designs, we believe in the power of empowerment. That’s why a portion of every sale from our handcrafted canvas bags helps fund nursing education for women in India. Find a design that tells your story and supports hers.
• •Thank you for your order! You didn't just buy a bag—you've made a tangible impact. The tote on its way to you is part of a bigger story of empowerment and change. We can't wait for you to carry it proudly.