Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Personal and Authentic, Appreciative, Helpful and Informative

Brand Values

• •Quality Craftsmanship
• •Affordable Luxury
• •Customer Satisfaction
• •Personalisation and Uniqueness
• •Community and Support for Small Business
• •Joy of Gifting

Best Practices

• •Always Emphasize "Handmade" and "Small Family Business": Weave this into product descriptions, social media posts, and 'About Us' sections. It’s a core differentiator and resonates with their audience.
• •Use Warm, Friendly, and Inclusive Language: Employ conversational language, emojis where appropriate (especially on social media), and address customers directly and warmly (e.g., "you," "your lovely orders"). Avoid overly formal or corporate jargon.
• •Focus on the "Why" - The Joy of Gifting and Self-Care: Connect products to the emotions they evoke – comfort, joy, thoughtfulness, a touch of luxury. Highlight how the products help customers create special moments or treat themselves.
• •Show, Don't Just Tell, the Quality and Care: Instead of just saying "high quality," describe the ingredients, the careful process, or the beautiful results (e.g., "long-lasting fragrance," "beautifully packaged"). Customer testimonials and user-generated content are excellent for this.
• •Maintain Enthusiasm and Gratitude: Consistently express passion for the products and genuine appreciation for customer support. This reinforces the personal connection and builds loyalty. Respond to comments and reviews with the same positive energy.

Social Perception

High-Quality Products, Excellent Customer Service, Trustworthy, Good Value for Money, A Go-To for Gifts, Supportive of Small Business

Copy Examples

• •✨ NEW ARRIVAL ALERT! ✨ Get ready to fall in LOVE! 🥰 Our brand new [Product Name] collection has just landed, lovingly handmade right here in our Dumfries & Galloway workshop. Imagine [describe sensory experience, e.g., 'your home filled with the cosy scent of vanilla bean & caramel...']. Spoil yourself or someone special – because everyone deserves a little sparkle! ✨ Shop now via the link in bio! #SandAndSparkleGifts #HandmadeWithLove #NewCollection #AffordableLuxury #GiftIdeas
• •We are absolutely BLOWN AWAY by all your lovely orders and kind words this week! 💖 Seeing your #HappyMail photos truly makes our day (keep 'em coming!). As a small family business, every single order means the world. Thank you for choosing to shop small and add a little sparkle to your homes! 🥰 #CustomerLove #SmallBizSquad #ThankYou #FamilyRun #GratefulHeart
• •Make it Personal, Make it Sparkle! ✨ Looking for a truly unique gift that shows you care? Our personalised [Product Category, e.g., 'keepsake boxes'] are handcrafted with love and attention to detail. Add a name, a special date, or a heartfelt message to create a present they'll treasure forever. Design yours today! #PersonalisedGifts #UniqueFinds #ThoughtfulGifting #HandmadeKeepsake #SandAndSparkle
• •(Video showing wax melts being made) Ever wonder how your favourite Sand & Sparkle wax melts get their gorgeous scents and shimmery tops? ✨ It's all done by hand, with a sprinkle of passion and a whole lot of care, right here in our little workshop! What scent should we make next? Let us know below! 👇 #BehindTheScenes #HandmadeProcess #WaxMeltMagic #SmallBusinessJourney #MadeInScotland
• •It's officially [Season, e.g., 'cosy season'!]. What's your ultimate go-to for making your home feel snug and inviting? Is it a warm throw, a flickering candle, or perhaps one of our signature wax melts? 😉 Share your cosy essentials below! 👇 We love hearing how you make your space sparkle! ✨ #CosyHome #HomeComforts #SeasonalFavourites #CommunityChat #SandAndSparkle