Brand Tone

Traditional, Trustworthy, and Elegant

Brand Values

• •Heritage & Tradition
• •Craftsmanship & Quality
• •Customer Service & Personalization
• •Trust & Reliability
• •Elegance & Timelessness

Best Practices

• •Emphasize Heritage and Experience: Consistently weave in references to the brand's long history (e.g., "since 1920," "decades of craftsmanship," "80 years of experience") to reinforce tradition and trustworthiness.
• •Use Refined and Evocative Language: Choose words that convey elegance, quality, and timelessness (e.g., "exquisite," "artistry," "enduring," "cherished," "heirloom"). Avoid overly casual slang or trendy jargon that might not align with the established image.
• •Highlight Craftsmanship and In-House Expertise: Regularly mention the "taller propio" (own workshop), "diseño y fabricación propia" (own design and manufacturing), and the skill of their jewelers to underscore quality and authenticity.
• •Focus on Sentimental Value and Occasions: Connect the jewelry to life's special moments (engagements, weddings, anniversaries, baptisms), positioning Sanchis Salcedo as a partner in celebrating these milestones. This aligns with the perception of being a "joyería de toda la vida."
• •Maintain Visual and Verbal Consistency: Ensure that the tone of the copy is mirrored in the brand's visual elements (photography, website design, store ambiance). A sophisticated visual style will reinforce the elegant and trustworthy verbal messaging. Customer testimonials reflecting these values should also be shared.

Social Perception

Sanchis Salcedo is generally perceived very positively by its customers and the online community. They are seen as a well-established and reputable business in Valencia, and a 'joyería de toda la vida,' implying a sense of community trust and a go-to for significant life events.

Copy Examples

• •Instagram Post (Showcasing an engagement ring): A promise whispered, a future gleaming. Since 1920, Sanchis Salcedo has crafted symbols of timeless love. Discover the artistry of our heritage in every diamond, in every design. Let us be part of your forever. #SanchisSalcedo #JoyerosDesde1920 #EngagementRing #TimelessElegance #ValenciaJewelry
• •Website Homepage Banner: Sanchis Salcedo: Generations of Trust, Crafted in Gold. With 80 years of expertise and our own workshop, we create more than jewelry – we create heirlooms. Explore our collections.
• •Facebook Ad (Targeting anniversary gifts): Celebrate your milestones with a gift as enduring as your love. At Sanchis Salcedo, tradition meets exquisite craftsmanship. Personalized engraving available to make your moment unforgettable. Visit our Valencia store or shop online. #AnniversaryGift #FineJewelry #ValenciaJoyeros #CraftedWithLove
• •Product Description (For a custom-made piece): Your vision, brought to life by our master jewelers. This bespoke piece is a testament to Sanchis Salcedo's dedication to unique design and impeccable quality, a tradition upheld in our Valencia workshop for decades. Contact us for a personal consultation.
• •Email Newsletter Snippet (Highlighting new arrivals): Dear [Customer Name], experience the enduring allure of Sanchis Salcedo. We invite you to explore our latest arrivals, each piece reflecting our unwavering commitment to elegance and the fine art of jewelry making, a legacy we've cherished since 1920. Discover pieces designed to be treasured for a lifetime.