Brand Tone

Aspirational & Stylish, Confident & Direct, Appreciative & Inclusive (towards customers), Slightly Edgy/Playful

Brand Values

• •Quality Craftsmanship
• •Self-Expression & Individuality
• •Fairness & Transparency
• •Customer Focus & Trust
• •Style & Timelessness

Best Practices

• •Develop a "Brand Voice Chart": Document key characteristics of your tone (e.g., "Aspirational," "Witty," "Empathetic"), with "Do" and "Don't" examples for words, phrases, and sentence structures. This serves as a guide for all content creators.
• •Embrace the "Little Odd, Little Sexy" Edge: Don't be afraid to inject personality and a bit of playful confidence into captions and product descriptions. Use words that evoke uniqueness and a slight departure from the mainstream, while still maintaining a stylish feel.
• •Balance Aspiration with Accessibility: While showcasing a high-end aesthetic, continually weave in the message of fair pricing and the direct-to-consumer benefits mentioned in their "Who We Are" section. This makes the aspirational feel attainable.
• •Focus on "You" (The Customer): Regularly use second-person pronouns ("you," "your") to make the copy feel personal and directly address the customer's desire for self-expression and individuality, as highlighted in their motto "Be Courage, Be Flex, Be You."
• •Maintain Visual and Textual Harmony: Ensure the copy consistently complements the high-quality, stylish imagery used on the website and social media. The language should elevate the product and reinforce the lifestyle the brand is selling.

Social Perception

Projects an image of a high-quality, stylish, and customer-conscious company. A provider of luxury and unique style at more accessible price points due to their direct-to-consumer model.

Copy Examples

• •Headline: Don't Just See. Be Seen. Body: Your eyes tell a story. Frame it with Sanches. Handcrafted, limited-edition eyewear for those who write their own rules. Little odd, totally you. #SanchesEyes #BeYou
• •Headline: Quality You Can Feel. Style They Can't Ignore. Body: We cut out the middlemen, not the craftsmanship. Premium, handcrafted eyewear designed to express your unique vision. Get ready for the compliments. #SanchesEyewear #LuxuryAffordable
• •Headline: Your Face Is A Canvas. This Is Your Art. Body: Inspired by culture, designed for individuals. Sanches Eyewear: Where timeless design meets a touch of the unexpected. What will your frames say about you? #DefineYourVision #SanchesStyle
• •Headline: Tired of Blending In? So Were We. Body: That's why Sanches Eyewear exists. Premium, uniquely styled frames that are as courageous and flexible as you are. P.S. We love you. (And your eyes). #LittleOddLittleSexy #Sanches
• •Headline: The World Deserves To See Your Style. Body: And you deserve eyewear that lives up to it. Discover Sanches: Handcrafted quality, fair prices, and a little bit of an edge. Worldwide free shipping, because awesome knows no borders. #EyewearFashion #TakeCareOfYourSake